Franciza “La Doi Pa\u015fi” presupune aderarea rev\u00e2nz\u0103torilor la o re\u0163ea na\u0163ional\u0103. MCCR ofer\u0103 cursuri de instruire, consultan\u0163\u0103 privind alc\u0103tuirea sortimenta\u0163iei \u015fi monitorizare profesional\u0103 a pre\u0163urilor, adaptat\u0103 la sectorul respectiv dar \u015fi asisten\u0163\u0103 pentru marketing. La fiecare dou\u0103 s\u0103pt\u0103m\u00e2ni, MCCR Rom\u00e2nia va publica bro\u015furi publicitare \u015fi va promova selectiv produsele proaspete \u015fi ultra proaspete, precum \u015fi cele marc\u0103 proprie. Ideea de baz\u0103 este aceea de a construi un parteneriat de durat\u0103 \u015fi reciproc avantajos cu comercian\u0163ii independen\u0163i.<\/p>\n
Spre deosebire de modelele obi\u015fnuite de franciz\u0103, programul La Doi Pasi permite proprietarilor de magazine s\u0103-\u015fi p\u0103streze independen\u0163a financiar\u0103 \u015fi opera\u0163ional\u0103, pe durata \u00eentregii colabor\u0103ri. MCCR \u00ee\u015fi p\u0103streaz\u0103 specificul de v\u00e2nzare cu ridicata.<\/p>\n
\n“Serviciile pe care le oferim \u00een cadrul francizei La Doi Pa\u015fi sunt rezultatul consult\u0103rii frecvente cu clien\u0163ii no\u015ftri profesioni\u015fti acest concept fiind urmarea fireasc\u0103 a programului de consultan\u0163\u0103 conceput pentru comer\u0163ul tradi\u0163ional, <Trader Support & Partnership>, lansat \u00een 2008. Prin acest program, peste 2.000 de clien\u0163i rev\u00e2nz\u0103tori \u015fi-au remodelat magazinele \u015fi \u015fi-au optimizat activitatea.” explic\u0103 Marc Carena, director management clien\u0163i Metro Cash & Carry Rom\u00e2nia.<\/p>\n
Principalul obiectiv al Programului “Trader Support & Partnership” (TS&P) are \u00een vedere profesionalizarea clien\u0163ilor rev\u00e2nz\u0103tori \u015fi modernizarea magazinelor acestora. \u00cempreun\u0103 cu clien\u0163ii s\u0103i, MCCR efectueaz\u0103 o evaluare atent\u0103 a situa\u0163iei de pia\u0163\u0103 \u015fi a afacerilor acestora. Pe baza datelor compilate astfel, sunt elaborate m\u0103suri de \u00eembun\u0103t\u0103\u0163ire. \u00een acest context, exper\u0163ii se concentreaz\u0103, printre altele, pe gestionarea sortimenta\u0163iei, stabilirea pre\u0163urilor, amenajarea magazinului \u015fi metodele moderne de marketing.<\/p>\n
Un program similar de franciz\u0103 sus\u0163inut de companie pentru clien\u0163ii rev\u00e2nz\u0103tori se desf\u0103\u015foar\u0103 cu succes \u00een Polonia \u015fi Bulgaria, sub branduri locale.<\/p>\n
Metro Cash & Carry Rom\u00e2nia este parte integrant\u0103 a Metro Cash & Carry Interna\u0163ional \u015fi a fost lansat\u0103 oficial \u00een Rom\u00e2nia \u00een luna octombrie a anului 1996, prin deschiderea primului centru de distribu\u0163ie, \u00een Bucure\u015fti. Ast\u0103zi, re\u0163eaua num\u0103r\u0103 32 de magazine \u00een 24 de ora\u015fe.<\/p>\n","protected":false},"excerpt":{"rendered":"
Metro Cash & Carry Rom\u00e2nia (MCCR) lanseaz\u0103 programul \u201eLa Doi Pa\u015fi\u201d, un concept de franciz\u0103 menit s\u0103 sus\u0163in\u0103 micii comercian\u0163i independen\u0163i din comer\u0163ul tradi\u0163ional. Aproximativ 200 de magazine de pe pia\u0163a rom\u00e2neasc\u0103 s-au al\u0103turat acestui program, peste 80 dintre acestea fiind deja func\u0163ionale dup\u0103 derularea proiectul pilot.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26817,23397],"class_list":["post-54016","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-la-doi-pasi","tag-metro-cash-carry-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54016"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54016\/revisions"}],"predecessor-version":[{"id":70641,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54016\/revisions\/70641"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}