{"id":5401,"date":"2006-09-26T13:52:00","date_gmt":"2006-09-26T13:52:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5401"},"modified":"2026-04-02T09:06:26","modified_gmt":"2026-04-02T09:06:26","slug":"in-the-spotlight-34","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5401","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Puiul gatit nu face rau<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: UCPR<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: N\/A<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie<\/STRONG>: GMP<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, postere, online<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Uniunea Crescatorilor de Pasari din Romania (UCPR) a ales agentia GMP pentru o campanie menita sa informeze consumatorii asupra lipsei riscurilor de imbolnavire in urma consumului de carne de pasare gatita. Astfel, UCPR isi propune sa minimalizeze efectele unei posibile noi crize aviare.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\"><\/st1:State><\/st1:place>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> care a rezultat in urma brief-ului este una amuzanta, spune GMP. \u0084Strategia de comunicare a pornit de la faptul ca, desi subiectul era unul delicat, decizia de renuntare la consumul de carne de pasare se baza pe stimuli emotionali, nu rationali\u0093, explica agentia. \u0084Ca atare, informatia reala trebuia transmisa la randul ei intr-un context emotional\/surprinzator. Conceptul ilustreaza intr-o maniera surprinzatoare cat de inofensivi sunt puii gatiti, utilizand chiar demonstratii \u00ababsurd-umoristice\u00bb si facand astfel apel la calitatea romanului de face haz de necaz&#8230;\u0093,<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>spune Teodor Cucu, Account Manager GMP.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Situl <A href=\"http:\/\/www.fengpui.ro\/\">www.fengpui.ro<\/A> (parte din campanie), precum si <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> web au fost dezvoltate de Webstyler, iar partea de media a fost asigurata de Spoon Media.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Puiul gatit nu face rau Client: UCPR Brand: N\/A Agentie: GMP Canale: TV, postere, online &nbsp; Uniunea Crescatorilor de Pasari din Romania (UCPR) a ales agentia GMP pentru o campanie menita sa informeze consumatorii asupra lipsei riscurilor de imbolnavire in urma consumului de carne de pasare gatita. Astfel, UCPR isi propune sa minimalizeze efectele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5401","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5401"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5401\/revisions"}],"predecessor-version":[{"id":26796,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5401\/revisions\/26796"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}