Andrew Quayle, Chief Financial Officer Heineken Rom\u00e2nia a declarat c\u0103 \u00een standardele interna\u0163ionale de contabilitate \u015fi raportare financiar\u0103, Heineken a \u00eenregistrat anul trecut un profit record. El a precizat \u00eens\u0103 c\u0103 sistemul local de raportare este diferit, iar rezultatele ce vor fi declarate sunt \u00een prezent \u00een proces de auditare, motiv pentru care nu poate s\u0103 fac\u0103 niciun fel de comentarii pe marginea lor.<\/p>\n
“Performan\u0163a noastr\u0103 din anul 2011 are la baz\u0103 programe eficiente de marketing, activ\u0103ri realizate pe fiecare marc\u0103 \u00een parte, investi\u0163ii constante \u00een inova\u0163ie, o colaborare str\u00e2ns\u0103 cu clien\u0163ii no\u015ftri \u015fi, \u00een particular, cu distribuitorii, men\u0163in\u00e2nd totodat\u0103 aceea\u015fi calitate a berilor noastre.<\/p>\n
Toate acestea au loc anticip\u00e2nd \u00een permanen\u0163\u0103 nevoile \u015fi preferin\u0163ele consumatorilor no\u015ftri – afla\u0163i \u00eentr-o continu\u0103 c\u0103utare de experien\u0163e noi – \u015fi sunt guvernate de programe eficiente de management al costurilor.”Dintre m\u0103rcile aflate \u00een portofoliul Companiei, marca Bucegi a \u00eenregistrat cea mai mare cre\u015ftere, dep\u0103\u015find 2 milioane hectolitri ca volum v\u00e2ndut \u00een 2011, volum care este dublu fa\u0163\u0103 de cel \u00eenregistrat \u00een urm\u0103 cu trei ani.<\/p>\n
Anul trecut compania a inclus \u00een portofoliul s\u0103u 7 m\u0103rci noi pe care a \u00eenceput s\u0103 le importe si s\u0103 le v\u00e2nd\u0103 pe pia\u0163a din Rom\u00e2nia: Desperados, Amstel, Birra Moretti, Krusovice, Foster’s, Strongbow \u015fi Sol. Un obiectiv global al Heineken este s\u0103-\u015fi dubleze rata de inova\u0163ie p\u00e2n\u0103 \u00een 2020. \u00cen 2011, compania a introdus o nou\u0103 bere f\u0103r\u0103 alcool, pe segmentul mainstream – Golden Brau F\u0103r\u0103 Alcool.
\n\u00cen 2011, HEINEKEN Rom\u00e2nia a \u00eenregistrat progrese \u00een toate ariile Agendei de Sustenabilitate “Brewing a Better Future” – agend\u0103 care descrie strategia de a deveni cel mai “verde” produc\u0103tor de bere din lume.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Heineken Rom\u00e2nia a \u00eenregistrat rezultate pozitive \u00een 2011: cifra de afaceri net\u0103 a crescut cu 11,5% \u00een 2011 fa\u0163\u0103 de 2010, ajung\u00e2nd la 1.042 milioane lei, \u00een timp ce volumul v\u00e2ndut a \u00eenregistrat o cre\u015ftere de 7,5% \u00een 2011 fa\u0163\u0103 de 2010.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26805,8168,5106],"class_list":["post-54001","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-andrew-quayle","tag-heineken","tag-profitabil"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54001"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54001\/revisions"}],"predecessor-version":[{"id":70626,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/54001\/revisions\/70626"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}