{"id":53748,"date":"2012-02-16T14:25:45","date_gmt":"2012-02-16T14:25:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=53748"},"modified":"2026-04-03T07:04:12","modified_gmt":"2026-04-03T07:04:12","slug":"grupul-lowe-lanseaza-agentia-de-mobile-marketing-mobile-works","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=53748","title":{"rendered":"Grupul Lowe lanseaz\u0103 agen\u0163ia de mobile marketing Mobile Works"},"content":{"rendered":"<p>&#8220;\u00cen urm\u0103 cu trei ani dezvoltam pentru clien\u0163ii no\u015ftri primele proiecte de mobile marketing, cu suportul agen\u0163iei de digital a grupului. Ast\u0103zi a devenit un canal cheie de conectare a brandurilor cu consumatorii&#8221;, spune Veronica Savanciuc, pre\u015fedintele \u015fi CEO-ul grupului Lowe.<\/p>\n<p>Decizia de a lansa o nou\u0103 companie vine \u00een contextul \u00een care pia\u0163a local\u0103 de mobile marketing este \u00eentr-o continu\u0103 expansiune, num\u0103rul smartphone-urilor fiind \u00een cre\u015ftere, iar ratele de utilizare ale mobisite-urilor \u015fi ale aplica\u0163iilor mobile sunt tot mai ridicate.<\/p>\n<p>De conducerea agen\u0163iei se va ocupa Alex Putineanu. Agen\u0163ia dezvolta deja proiecte pentru clien\u0163i precum Orange, BMW, kika, Stella Artois, Ferrero, Beck&#8217;s, Bergenbier, Johnson&#038;Johnson sau Farmaciile Dona.<\/p>\n<p>&#8220;Mobile marketing-ul se \u00eendreapt\u0103 cu pa\u015fi rapizi c\u0103tre &lt;mass adoption&gt;. 2012 va fi un an plin de oportunit\u0103\u0163i \u00een acest domeniu datorit\u0103 unei nevoi mai mari de eficientizare a cheltuielilor de comunicare, a cre\u015fterii ratei de penetrare a smartphone-urilor, a internetului mobil \u015fi a nivelului de familiarizare cu beneficiile mobile marketing-ului&#8221;, spune Alex Putineanu, managing director Mobile Works.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alex Putineanu a fost numit managing director al companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26608,7178,26609],"class_list":["post-53748","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-grupul-lowe","tag-marketing","tag-mobile-works"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53748"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53748\/revisions"}],"predecessor-version":[{"id":70385,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53748\/revisions\/70385"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}