Sunt fete care nu concep s\u0103 mearg\u0103 la evenimente importante f\u0103r\u0103 s\u0103 se aranjeze, ceea ce pentru ele \u00eenseamn\u0103 coafur\u0103 \u015fi machiaj adecvat situa\u0163iei, scrie The New York Times. Unele dintre aceste fete sunt chiar sprijinite de mamele lor, care, con\u015ftiente c\u0103 fiicele doresc s\u0103 le imite, le duc la saloane de frumuse\u0163e unde pot \u00eenv\u0103\u0163a de la profesioni\u015fti cum s\u0103 se machieze \u015fi ce produse li se potrivesc.<\/p>\n
Aceste fete fac parte din categoria de preadolescente, \u00eencadrat\u0103, \u00een general, \u00eentre 8 \u015fi 14 ani \u015fi pentru care au ap\u0103rut deja produse destinate lor. O astfel de ofert\u0103 vine de la compania Pacific World, cu gama GeoGirl, o serie de produse pe baz\u0103 de ceai verde, lemn dulce \u015fi vitamina E, care s-a bucurat de suficient succes de pia\u0163\u0103 \u00eenc\u00e2t s\u0103 determine lan\u0163ul american de retail Wal-Mart s\u0103 mai comande produse ale m\u0103rcii.<\/p>\n
La r\u00e2ndul s\u0103u, fiica Madonnei, Lourdes Leon, acum \u00een v\u00e2rst\u0103 de 15 ani, are propria sa linie de produse cosmetice – Material Girl, lansat\u0103 \u00een completarea unei linii de articole vestimentare, ce se v\u00e2nd prin intermediul lan\u0163ului de magazine Macy’s.<\/p>\n
Produsele adresate preadolescentelor \u00eens\u0103 trebuie s\u0103 fie neap\u0103rat ieftine, deoarece fetele din aceast\u0103 categorie doresc s\u0103 fie cochete ca surorile mai mari sau mamele lor, dar dispun de un buget mai redus. C\u00e2\u015ftigurile produc\u0103torilor vin din faptul c\u0103 aceste cliente, odat\u0103 obi\u015fnuite s\u0103 le cumpere produsele, vor da dovad\u0103 de loialitate fa\u0163\u0103 de o marc\u0103 sau alta, ajung\u00e2nd s\u0103 cumpere ceva mai scump atunci c\u00e2nd vor cre\u015fte \u015fi vor avea mai mul\u0163i bani de cheltuit.<\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torii de cosmetice \u00eencearc\u0103 s\u0103 \u00eemping\u0103 \u00een jos limita de v\u00e2rst\u0103 a publicului-\u0163int\u0103 al produselor lor. \u00cen ultima vreme, saloanele de frumuse\u0163e din SUA \u00eenregistreaz\u0103 cereri de servicii de coafur\u0103 sau tratamente cosmetice de la fete de 12 ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[22887,26230,240,5238,5622,21367,206,9086,7178,6481,106],"class_list":["post-53638","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-adolescenti","tag-coafura","tag-comert","tag-consumatori","tag-cosmetice","tag-fete","tag-lifestyle","tag-madonna","tag-marketing","tag-moda","tag-sua"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53638"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53638\/revisions"}],"predecessor-version":[{"id":70313,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53638\/revisions\/70313"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}