{"id":53549,"date":"2012-02-07T09:00:00","date_gmt":"2012-02-07T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=53549"},"modified":"2026-04-03T06:59:17","modified_gmt":"2026-04-03T06:59:17","slug":"extinderea-prin-achizitii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=53549","title":{"rendered":"Extinderea prin achizi\u0163ii"},"content":{"rendered":"<p>Cu venituri de 4,6 miliarde de franci elve\u0163ieni sau 3,8 miliarde de euro \u00een 2011 \u015fi cu peste 120 de fabrici pe cinci continente, elve\u0163ienii de la Sika au conceput o strategie pe termen mediu prin care grupul \u00ee\u015fi va putea dubla veniturile, p\u00e2n\u0103 la 8 miliarde de franci elve\u0163ieni, at\u00e2t prin cre\u015ftere organic\u0103, c\u00e2t \u015fi prin achizi\u0163ii. &#8220;Sistemul nostru e s\u0103 cump\u0103r\u0103m companii \u015fi nu s\u0103 facem investi\u0163ii greenfield&#8221;, spune Dominik Slappnig, head corporate communications &#038; investor relations pentru grupul Sika. De altfel, aceasta este \u015fi povestea subsidiarei din Rom\u00e2nia, \u00een contextul \u00een care elve\u0163ienii au achizi\u0163ionat divizia de aditivi din cadrul HeidelbergCement \u00een 2002 pentru a-\u015fi asigura intrarea pe pia\u0163\u0103. \u00cen 2011, grupul Sika a achizi\u0163ionat opt companii de dimensiuni mici \u015fi mijlocii din \u0163\u0103ri precum China, Bahrain, Brazilia, Canada, dar \u015fi din \u0163\u0103ri europene. &#8220;La acest moment, ne g\u00e2ndim ca \u00een 2012 s\u0103 facem achizi\u0163ii \u00een zona Asia-Pacific, dar \u015fi \u00een America Latin\u0103. \u00cen Rom\u00e2nia nu avem niciun fel de negocieri \u00een acest sens. Deocamdat\u0103&#8221;, spune Slappnig.<br \/>\nCare este explica\u0163ia modalit\u0103\u0163ii de extindere exclusiv prin achizi\u0163ii, pe care cei de la Sika o prefer\u0103? &#8220;Ai acces direct la clien\u0163i&#8221;; cu alte cuvinte, po\u0163i ajunge mai u\u015for la poten\u0163ialii cump\u0103r\u0103tori av\u00e2nd o baz\u0103 de clien\u0163i deja format\u0103: cea a companiei achizi\u0163ionate. &#8220;Avem o strategie orientat\u0103 pe client, iar 50% din angaja\u0163ii no\u015ftri sunt oameni de v\u00e2nz\u0103ri&#8221;, explic\u0103 \u00een continuare Slappnig.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"488\" width=\"650\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5850\/9210160\/2\/grafic.jpg?width=650&#038;height=488\" \/><\/p>\n<p>De altfel, \u00een viziunea strategic\u0103 pe termen mediu, achizi\u0163iile ar urma s\u0103 contribuie cu 1 p\u00e2n\u0103 la 1,5 miliarde de franci elve\u0163ieni (830 mil. euro &#8211; 1,2 miliarde de euro \u00een prezent) la cre\u015fterea cifrei de afaceri a companiei.<\/p>\n<p>Compania a \u00eenregistrat anul trecut afaceri de 18 milioane de euro pe pia\u0163a local\u0103 \u00een cre\u015ftere cu 17% fa\u0163\u0103 de anul anterior. Pentru urm\u0103torii 3 ani Sika Rom\u00e2nia estimeaz\u0103 cre\u015fteri anuale ale afacerilor de circa 5%.<br \/>\n&#8220;\u0162\u0103rile din Europa de Est sunt extrem de importante pentru c\u0103 aici urmeaz\u0103 s\u0103 se deruleze foarte multe proiecte de infrastructur\u0103, comerciale \u015fi reziden\u0163iale. Vor fi oportunit\u0103\u0163i imense&#8221;, spune Slappnig.<br \/>\nSika are \u00een Rom\u00e2nia dou\u0103 divizii, una pentru construc\u0163ii \u015fi una pentru industrie, prin intermediul c\u0103reia furnizeaz\u0103, spre exemplu, produse pentru betoane, materiale pentru repara\u0163ii \u015fi protec\u0163ii, pardoseli industriale, membrane pentru acoperi\u015furi, dar \u015fi solu\u0163ii de protec\u0163ie, lipire, sigilare \u015fi consolidare pentru industria auto, naval\u0103 sau a turbinelor eoliene. \u00cencep\u00e2nd cu 2008, Sika are la Bra\u015fov \u015fi o fabric\u0103 de aditivi de beton, cu o capacitate de 10.000 de tone anual. Produsele care nu sunt realizate \u00een Rom\u00e2nia sunt aduse \u00een principal de la fabricile Sika din Germania, Elve\u0163ia, Cehia sau Italia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" height=\"488\" width=\"650\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5850\/9210160\/3\/cifre.jpg?width=650&#038;height=488\" \/><\/p>\n<p>Printre proiectele la care Sika a participat cu produse se num\u0103r\u0103 \u015fi autostrada Transilvania, autostrada Arad-Timi\u015foara, dar \u015fi terminalul nou al Aeroportului Henri Coand\u0103-Otopeni sau centrele comerciale Iulius Mall Timi\u015foara, Atrium Center Cluj \u015fi Sun Plaza Bucure\u015fti. \u015ei, av\u00e2nd \u00een vedere c\u0103 \u00een prezent sunt \u00een derulare o serie de lucr\u0103ri de infrastructur\u0103, \u00een special pe segmentul de autostr\u0103zi, nu este exclus ca produsele Sika s\u0103 ajung\u0103 \u015fi \u00een astfel de proiecte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produc\u0103torul elve\u0163ian de materiale de construc\u0163ii Sika are o experien\u0163\u0103 de mai bine de 100 de ani, timp \u00een care politica din expansiune a pus accentul pe achizi\u0163ii \u015fi mai pu\u0163in pe greenfield-uri. Iar planurile de extindere continu\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7228],"tags":[4473,8276,7745,222],"class_list":["post-53549","post","type-post","status-publish","format-standard","hentry","category-industrie","tag-achizitii","tag-materiale-de-constructii","tag-specialisti","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53549"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53549\/revisions"}],"predecessor-version":[{"id":70227,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53549\/revisions\/70227"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}