“Rezultatele ob\u0163inute \u00een 2011 arat\u0103 interesul crescut al clien\u0163ilor pentru outdoor-ul digital spectaculos. \u00cen plus, pozi\u0163ionarea Cocor Media Channel la kilometrul zero al Capitalei \u015fi faptul c\u0103 este singurul vehicul outdoor dotat cu contorizator al traficului asigur\u0103 brand-urilor at\u00e2t maximul de vizibilitate, c\u00e2t \u015fi datele necesare pentru evaluarea campaniilor”, a declarat Carmen Andrei, director Cocor Media Channel.<\/p>\n
\u00cen urma datelor oferite de Brigada Rutier\u0103 a Poli\u0163iei Capitalei, fa\u0163ada media a magazinului Cocor a \u00eenregistrat \u00een 2011 un trafic mediu de aproape trei milioane de ma\u015fini pe lun\u0103 pe \u015fase din cele opt benzi de circula\u0163ie ale bulevardului I.C.Bratianu.<\/p>\n
Pe langa datele oficiale de trafic, Cocor a realizat studii proprii care arat\u0103 c\u0103 timpul de sta\u0163ionare prin fa\u0163a ecranelor este \u00eentre 45 de secunde \u015fi patru minute, \u00een func\u0163ie de trafic. \u00cen acela\u015fi timp, expunerea participan\u0163ilor din trafic la mesajele afi\u015fate pe fa\u0163ada media este \u00eentre dou\u0103 \u015fi \u015fapte ori pe s\u0103pt\u0103m\u00e2n\u0103. Pe langa spoturile clasice difuzate si contentul necomercial, mediafatada ofera si transmisii live, proiecte digitale integrate mobil-online-outdoor.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Cocor Media Channel, cea mai mare fa\u0163ad\u0103 media din Europa continental\u0103, a raportat \u00een 2011 o cifr\u0103 de afaceri de 1,4 milioane de euro \u00een urma v\u00e2nz\u0103rii de spa\u0163iu publicitar outdoor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26410,438,7212],"class_list":["post-53449","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cocor-media-channel","tag-europa","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53449"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53449\/revisions"}],"predecessor-version":[{"id":70131,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53449\/revisions\/70131"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}