{"id":53134,"date":"2012-01-17T18:03:35","date_gmt":"2012-01-17T18:03:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=53134"},"modified":"2026-04-03T06:48:29","modified_gmt":"2026-04-03T06:48:29","slug":"duster-a-realizat-anul-trecut-aproape-jumatate-din-vanzarile-totale-ale-marcii-dacia","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=53134","title":{"rendered":"Duster a realizat anul trecut aproape jum\u0103tate din v\u00e2nz\u0103rile totale ale m\u0103rcii Dacia"},"content":{"rendered":"<p>\u00cen Rom\u00e2nia, pe o pia\u0163\u0103 \u00een sc\u0103dere cu 8,3%, Dacia a v\u00e2ndut 30.867 de vehicule, consolid\u00e2ndu-\u015fi pozi\u0163ia de lider, cu o cot\u0103 de pia\u0163\u0103 de 28,9%, conform datelor comunicate de companie. Aproape jum\u0103tate din totalul v\u00e2nz\u0103rilor (15.019 unit\u0103\u0163i) au fost realizate prin intermediul programului Rabla.<\/p>\n<p>V\u00e2nz\u0103rile de flote au avut o contribu\u0163ie important\u0103 la rezultatul Dacia &#8211; aproape 40% din totalul \u00eenmatricul\u0103rilor, \u00een special ca urmare a livr\u0103rilor c\u0103tre marile conturi (societ\u0103\u0163i rom\u00e2ne\u015fti \u015fi interna\u0163ionale) care au atins un nou nivel record &#8211; peste 4.200 de unit\u0103\u0163i.<\/p>\n<p>Cel mai v\u00e2ndut model Dacia \u00een cursul anului trecut pe pia\u0163a rom\u00e2neasc\u0103 a fost Logan berlin\u0103, cu 15.830 unit\u0103\u0163i, urmat de Duster, cu 7.252 de \u00eenmatricul\u0103ri \u015fi cu pozi\u0163ie de lider al segmentului 4X4. Versiunea v\u00e2rf de gam\u0103, Laureate, a fost preferat\u0103 de 95% dintre clien\u0163i. Duster se bucur\u0103 \u015fi de un succes remarcabil \u015fi la export, unde au fost v\u00e2ndute p\u00e2n\u0103 acum aproape 230.000 de unit\u0103\u0163i.<\/p>\n<p>Logan MCV a v\u00e2ndut 2.741 de unit\u0103\u0163i, iar Sandero (inclusiv versiunea Stepway) a v\u00e2ndut 2.519 unit\u0103\u0163i. Logan Van a v\u00e2ndut 1.634 de unit\u0103\u0163i, iar Logan Pick up &#8211; 896.<\/p>\n<p>V\u00e2nz\u0103rile Dacia \u00een afara Rom\u00e2niei au \u00eenregistrat \u00een 2011 un nou record, cu peste 312.000 de unit\u0103\u0163i comercializate. Marca \u015fi-a consolidat succesul pe pia\u0163a european\u0103, unde au fost \u00eenmatriculate 240.470 de vehicule.<br \/>\nDacia, al cincilea \u00een topul brandurilor de ma\u015fini personale ale grupului Renault, \u015fi-a confirmat pozi\u0163ionarea &#8211; &#8220;o ma\u015fin\u0103 atractiv\u0103, f\u0103r\u0103 discount, perfect adaptat\u0103 pentru &#8216;wise consumption&#8217; &#8211; consumatori care apreciaz\u0103 un raport just \u00eentre pre\u0163 \u015fi calitatea ma\u015finii, u\u015furin\u0163 de conducere \u015fi durabilitate&#8221;, a declarat pentru BUSINESS Magazin Carlos Tavares, directorul de opera\u0163iuni al Renault.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/galerie-foto\/cover-story\/renault-nu-pleaca-9149066\/slide-5\" target=\"_blank\"><u><span style=\"font-size: 1.5em;\"><span style=\"color: rgb(255, 0, 0);\">DINASTIA DE LA MIOVENI (GALERIE FOTO)<\/span><\/span><\/u><\/a><\/p>\n<p>Fran\u0163a r\u0103m\u00e2ne prima pia\u0163\u0103 de export pentru Dacia, cu peste 94.000 de unit\u0103\u0163i, ceea ce corespunde unei cote de pia\u0163\u0103 de 3,5 %. Dacia ocup\u0103 locul al cincilea pe pia\u0163a v\u00e2nz\u0103rilor c\u0103tre persoane fizice. Potrivit aceluia\u015fi criteriu, Duster figureaz\u0103 pe locul al \u015faselea \u00een clasamentul modelelor preferate de clien\u0163ii francezi, cu 53.148 de \u00eenmatricul\u0103ri.<\/p>\n<p>Germania ocup\u0103 a doua pozi\u0163ie \u00een topul exporturilor Dacia, cu 43.452 de unit\u0103\u0163i v\u00e2ndute, \u00een cre\u015ftere cu 7,8% fa\u0163\u0103 de anul 2010. O cre\u015ftere important\u0103 a v\u00e2nz\u0103rilor Dacia (15%) a fost \u00eenregistrat\u0103 \u015fi \u00een Italia, unde \u00een 2011 au fost comercializate 26 838 de unit\u0103\u0163i.<\/p>\n<p>Alte pie\u0163e externe importante pentru Dacia anul trecut au fost Maroc (22.356 unit\u0103\u0163i), Turcia (21.339 unit\u0103\u0163i) \u015fi Algeria (19.242 unit\u0103\u0163i). \u00cen Europa de Est, ma\u015finile Dacia s-au v\u00e2ndut cel mai bine \u00een Polonia (7.382 unit\u0103\u0163i).<\/p>\n<p>Pentru 2012, gama Dacia urmeaz\u0103 s\u0103 se extind\u0103 cu noul Lodgy, monovolum compact produs\u0103 la uzina Renault din Tanger (Maroc), \u015fi cu Logan II, a c\u0103rui intrare \u00een produc\u0163ie se preg\u0103te\u015fte la uzina de la Mioveni, urm\u00e2nd s\u0103 fie disponibil. Lodgy va fi prezentat la Salonul Auto de la Geneva din luna martie \u015fi va fi disponibil comercial din urm\u0103toarele luni, \u00een Rom\u00e2nia urm\u00e2nd s\u0103 fie lansat \u00een iunie. \u00cen afar\u0103 de acestea, spre sf\u00e2r\u015fitul anului va fi lansat \u015fi un model de furgonet\u0103 ce va fi produs \u00een Maroc.<\/p>\n<p>Conform estim\u0103rii lui Bernard Cambier, senior vicepre\u015fedinte al grupului Renault pentru zona Fran\u0163a, &#8220;performan\u0163a Renault va fi ceva mai slab\u0103 \u00een primele luni ale anului, \u00een special pentru Dacia, dar pe ansamblu se va men\u0163ine cel pu\u0163in la nivelul din 2011, \u00een condi\u0163iile unei relans\u0103ri a v\u00e2nz\u0103rilor de Dacia \u00een a doua parte a anului&#8221;.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dacia a v\u00e2ndut anul trecut 343.233 de vehicule, foarte aproape de nivelul record \u00eenregistrat \u00een anul 2010, iar Duster a devenit noul v\u00e2rf de lance al gamei Dacia, ajung\u00e2nd s\u0103 reprezinte 47% din v\u00e2nz\u0103rile totale ale m\u0103rcii.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,4872,11522,438,26165,25333,8152,26166,5255,8200,7240,518,7212],"class_list":["post-53134","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-dacia","tag-duster","tag-europa","tag-gama","tag-lodgy","tag-logan","tag-logan-2","tag-masini","tag-modele","tag-renault","tag-rezultate","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53134"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53134\/revisions"}],"predecessor-version":[{"id":69854,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53134\/revisions\/69854"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}