Odat\u0103 cu dezvoltarea comer\u0163ului online, \u015fi magazinele care v\u00e2nd produse prin internet au ajuns s\u0103 c\u00e2\u015ftige de pe urma celor care beau ceva \u015fi apoi se apuc\u0103 de cump\u0103r\u0103turi, mai ales c\u0103 absen\u0163a fizic\u0103 a produsului \u00eei face s\u0103 nu-\u015fi dea seama c\u00e2te obiecte pun \u00een co\u015f, scrie The New York Times. Uneori, cei care cump\u0103r\u0103 sub impulsul alcoolului sunt mul\u0163umi\u0163i de cheltuiala f\u0103cut\u0103, alteori sunt dezam\u0103gi\u0163i fie de obiectul achizi\u0163ionat, fie de vreo cheltuial\u0103 ascuns\u0103 legat\u0103 de el pe care n-au observat-o la timp.<\/p>\n
Chiar dac\u0103 nu au date certe care s\u0103 le indice dac\u0103 un client a b\u0103ut sau nu atunci c\u00e2nd cump\u0103r\u0103 ceva de pe site-ul lor, comercian\u0163ii online \u00ee\u015fi pot face o idee pe baza traficului \u00eenregistrat la anumite ore \u015fi a sondajelor \u00eentreprinse \u00een r\u00e2ndul clien\u0163ilor. Astfel, unele magazine virtuale au ajuns chiar s\u0103-\u015fi adapteze ofertele, introduc\u00e2nd promo\u0163ii speciale la anumite ore c\u00e2nd au observat ca le cre\u015fte traficul, datorit\u0103, probabil, \u015fi celor care se “relaxeaz\u0103” dup\u0103 orele de munc\u0103 ded\u00e2ndu-se cump\u0103r\u0103turilor pe internet.<\/p>\n
Site-ul de licita\u0163ii Ebay, spre exemplu, a constatat c\u0103 maximul de trafic se situeaz\u0103 \u00eentre orele 18,30 \u015fi 22,30 pe fiecare fus orar, iar ChannelAdvisor, care ofer\u0103 solu\u0163ii de comer\u0163 electronic pentru diverse site-uri, a observat c\u0103 maximul de comenzi se prime\u015fte cam pe la opt seara, dar num\u0103rul de clien\u0163i care comand\u0103 \u015fi mai t\u00e2rziu, de regul\u0103 \u00eentre orele 21 \u015fi miezul nop\u0163ii a crescut \u00een ultimul an.<\/p>\n
Clien\u0163ii care cump\u0103r\u0103 online sub influen\u0163a alcoolului le pot aduce profituri frumoase magazinelor, dar tot ele se pot confrunta \u015fi cu un val mare de produse returnate de cei ce se r\u0103zg\u00e2ndesc \u00een privin\u0163a achizi\u0163iei dup\u0103 ce se trezesc din be\u0163ie.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nu numai conducerea ma\u015finii se face frecvent sub influen\u0163a alcoolului, ci \u015fi cump\u0103r\u0103turile. Atunci c\u00e2nd au b\u0103ut c\u00e2teva p\u0103h\u0103rele, oamenii sunt mai dispu\u015fi s\u0103-\u015fi deschid\u0103 b\u0103ierile pungii, lucru speculat de galeriile de art\u0103 sau magazine de lux care organizeaz\u0103 prezent\u0103ri stropite cu vin.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[10719,18240,240,5238,10129,6080,171,387,22593,539,5260],"class_list":["post-53088","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-alcool","tag-betie","tag-comert","tag-consumatori","tag-cumparaturi","tag-ebay","tag-internet","tag-magazine","tag-mahmureala","tag-online","tag-shopping"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53088"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53088\/revisions"}],"predecessor-version":[{"id":69813,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/53088\/revisions\/69813"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}