{"id":52894,"date":"2012-01-05T08:00:00","date_gmt":"2012-01-05T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52894"},"modified":"2026-04-03T06:41:42","modified_gmt":"2026-04-03T06:41:42","slug":"secretul-prin-care-ikea-isi-tine-clientii-in-magazin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52894","title":{"rendered":"Secretul prin care IKEA \u00ee\u015fi \u0163ine clien\u0163ii \u00een magazin"},"content":{"rendered":"<p>Business Insider public\u0103 un filmule\u0163 de la o prezentare a lui Penn, \u00een care profesorul explic\u0103 de ce lumea petrece at\u00e2t de mult timp \u00een magazinele retailer-ului suedez. Pentru \u00eenceput, Penn \u00eei \u00eentreab\u0103 pe cei prezen\u0163i dac\u0103 au fost vreodat\u0103 \u00eentr-un magazin IKEA \u015fi dac\u0103 le place s\u0103 cumpere de acolo. R\u0103spunsurile primite din sal\u0103 sunt oarecum contradictorii: 95% dintre cei prezen\u0163i au fost la IKEA, \u00eens\u0103 numai 25% au spus c\u0103 le place s\u0103 cumpere de acolo.<\/p>\n<p><a href=\"http:\/\/www.gandul.info\/international\/video-secretul-prin-care-ikea-isi-tine-clientii-in-magazin-9125634\" target=\"_blank\">Cititi mai multe pe www.gandul.info<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alan Penn, profesor de arhitectur\u0103 a sistemelor de calcul de la Universitatea UCL din Londra, sus\u0163ine c\u0103 a descoperit secretul succesului magazinelor IKEA.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[4126,2207,7178,4888,7212],"class_list":["post-52894","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-clienti","tag-ikea","tag-marketing","tag-secret","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52894"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52894\/revisions"}],"predecessor-version":[{"id":69628,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52894\/revisions\/69628"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}