{"id":52713,"date":"2011-12-21T13:27:54","date_gmt":"2011-12-21T13:27:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52713"},"modified":"2026-04-03T06:37:23","modified_gmt":"2026-04-03T06:37:23","slug":"prima-tara-care-isi-schimba-imaginea-pe-internet-este-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52713","title":{"rendered":"Prima \u0163ar\u0103 care \u00ee\u015fi schimb\u0103 imaginea pe internet este Rom\u00e2nia"},"content":{"rendered":"

La doar o lun\u0103 de la lansare, campania “Rom\u00e2nii sunt de\u015ftep\u0163i”, ini\u0163iat\u0103 de batonul de ciocolat\u0103 Rom Autentic \u015fi agen\u0163ia de publicitate McCann Erickson, \u015fi-a atins scopul: schimbarea sugestiilor negative generate automat de motorul de c\u0103utare Google la introducerea \u00een bara de c\u0103utare a sintagmei “romanii sunt”. Rom\u00e2nia devine astfel prima \u0163ar\u0103 din lume care \u00ee\u015fi schimb\u0103 imaginea pe internet.<\/p>\n

Dac\u0103 pe 17 noiembrie 2011, la o simpl\u0103 c\u0103utare pe google.ro, google.com, google.fr, google.it, google.es sau google.de cu sintagma “rom\u00e2nii sunt”, sugestiile automate l-ar fi jignit chiar \u015fi pe cel mai indiferent rom\u00e2n, la o lun\u0103 de la lansarea campaniei, sugestiile generate de Google au fost \u00eenlocuite cu “rom\u00e2nii sunt de\u015ftep\u0163i” \u015fi alte sintagme pozitive – educa\u0163i, frumo\u015fi, talenta\u0163i, inventivi, sau harnici.<\/p>\n

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“Campania lupt\u0103 pentru o cauz\u0103 \u00een care Rom a demonstrat c\u0103 are \u00eencredere: retrezirea la via\u0163\u0103 a m\u00e2ndriei na\u0163ionale. Faptul ca aceast\u0103 campanie \u015fi-a atins scopul confirm\u0103 c\u0103 drumul pe care am pornit este cel corect \u015fi c\u0103 ne-am adus contribu\u0163ia la schimbarea imaginii Rom\u00e2niei”, spune Gabriela Munteanu, marketing director Kandia Dulce.<\/p>\n

\u00cen decurs de 30 de zile \u00een sprijinul campaniei au venit peste o jum\u0103tate de milion de c\u0103ut\u0103ri pe Google cu sintagma “rom\u00e2nii sunt de\u015ftep\u0163i”, zeci de transmisiuni TV, inclusiv din afara \u0163\u0103rii, sute de site-uri \u015fi bloguri din toat\u0103 lumea \u015fi zeci de personalit\u0103\u0163i locale.<\/p>\n

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“Vorbim \u00een primul r\u00e2nd de un gest simbolic. Am schimbat predic\u0163iile automate de pe Google, dar mai e de lucru p\u00e2n\u0103 c\u00e2nd internetul nu va mai ar\u0103ta ca un poligon de tir \u00een care noi, rom\u00e2nii, suntem \u0163inta tuturor. Adevarata schimbare va veni atunci c\u00e2nd con\u0163inutul de pe internet generat chiar de noi, rom\u00e2nii, va deveni \u015fi el unul pozitiv. Atunci c\u00e2nd vom scrie cu mai mult curaj despre reu\u015fitele noastre, f\u0103r\u0103 s\u0103 ne temem c\u0103 vom p\u0103rea naivi sau c\u0103 nu vom face rating. Trebuie s\u0103 \u00eenv\u0103\u0163\u0103m s\u0103 facem rating scriind \u015fi lucruri bune despre noi. A\u015fadar, campania continu\u0103 \u015fi \u00eei invit\u0103m pe to\u0163i rom\u00e2nii, mai ales pe cei care pot influen\u0163a opinia public\u0103, s\u0103 scrie \u015fi de bine despre rom\u00e2ni”, a declarat Dinu P\u0103nescu, group creative director, McCann Erickson<\/p>\n

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Primul succes \u00eenregistrat de campanie a venit din Fran\u0163a, c\u00e2nd, la \u00eenceputul lunii decembrie, prima sugestie oferit\u0103 de google.fr a devenit “les roumains sont intelligents”. Au urmat predic\u0163ii favorabile pe google.it (“i rumeni sono intelligenti), google.es (“los rumanos son inteligentes”), google.co.uk sau google.com (“roumanians are smart”) \u015fi chiar \u015fi google.nl. Ast\u0103zi, rom\u00e2nii sunt de\u015ftep\u0163i pe tot internetul, iar Rom\u00e2nia a devenit prima \u0163ar\u0103 din lume care \u015fi-a schimbat imaginea pe Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u015eti\u0163i cum ofer\u0103 motoarele de c\u0103utare variante \u00een momentul \u00een care vre\u0163i s\u0103 tasta\u0163i ceva anume \u00een rubrica \u201dsearch\u201d? \u015eti\u0163i cumva care era, p\u00e2n\u0103 nu demult, prima op\u0163iune oferit\u0103 de motoarele de c\u0103utare pentru varianta \u201drom\u00e2nii sunt…\u201d? Ei bine, nu era nimic m\u0103gulitor. Dar lucrurile s-au schimbat.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7943,171,13869,98],"class_list":["post-52713","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-imagine","tag-internet","tag-motoare-de-cautare","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52713"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52713\/revisions"}],"predecessor-version":[{"id":69496,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52713\/revisions\/69496"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}