{"id":52583,"date":"2011-12-14T16:00:00","date_gmt":"2011-12-14T16:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52583"},"modified":"2026-04-03T06:33:44","modified_gmt":"2026-04-03T06:33:44","slug":"producatorii-de-medicamente-vor-interzicerea-totala-a-cadourilor-catre-medici-cum-comentati","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52583","title":{"rendered":"Produc\u0103torii de medicamente vor interzicerea total\u0103 a cadourilor c\u0103tre medici. Cum comenta\u0163i?"},"content":{"rendered":"<p>Principalele modific\u0103ri sunt:<\/p>\n<p>Limitarea num\u0103rului de mostre care pot fi oferite cadrelor medicale (patru mostre de produs la cea mai mic\u0103 concentra\u0163ie \u015fi numai mostre din produse lansate pe pia\u0163\u0103 \u00een ultimii doi ani;<\/p>\n<p>Interzicerea total\u0103 a cadourilor de orice natur\u0103. Edi\u0163ia precedent\u0103 permitea oferirea de cadouri tradi\u0163ionale cu prilejul unor ocazii speciale, \u00een valoare de maxim 150 lei;<\/p>\n<p>Interzicerea organiz\u0103rii sau sponsoriz\u0103rii de evenimente \u00een afara \u0163\u0103rii, cu excep\u0163ia vizitelor la laboratoare sau alte facilit\u0103\u0163i \u015ftiin\u0163ifice sau dac\u0103 majoritatea participan\u0163ilor sunt str\u0103ini;<\/p>\n<p>Interzicerea total\u0103 a organiz\u0103rii sau sponsoriz\u0103rii de evenimente la hoteluri de 5 stele, precum \u015fi in locuri renumite pentru facilit\u0103\u0163ile lor de divertisment, sportive sau pentru &#8220;extravagan\u0163a&#8221; lor.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.businessmagazin.ro\/galerie-foto\/media-marketing\/cum-ajung-medicamentele-sa-fie-recomandate-6446867\/slide-2\"><img loading=\"lazy\" decoding=\"async\" height=\"31\" width=\"624\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5528\/7529816\/6\/banda-promovare.jpg?width=624&#038;height=31\" \/><\/a><\/p>\n<p>&#8220;Codul are rolul de a elimina suspiciunile care planeaz\u0103 incorect asupra \u00eentregii pie\u0163e din Rom\u00e2nia&#8221;, a declarat Cristian Lu\u0163an, director executiv adjunct al ARPIM. Codul se aplic\u0103 celor 28 de companii membre ale ARPIM &#8211; asocia\u0163ie care reprezint\u0103 circa 70% din pia\u0163a farmaceutic\u0103 rom\u00e2neasc\u0103 &#8211; venind s\u0103 detalieze cadrul legislativ na\u0163ional, deficitar.<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/analize\/cum-primesc-medicii-bani-cash-si-vacante-ca-sa-prescrie-cele-mai-eficiente-medicamente-8179389\"><img decoding=\"async\" style=\"width: 744px; height: 558px;\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5528\/8179389\/3\/caseta2.jpg?width=799&#038;height=600\" \/><\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asocia\u0163ia Rom\u00e2n\u0103 a Produc\u0103torilor Interna\u0163ionali de Medicamente a elaborat un nou Cod de Etic\u0103 \u00een promovarea medicamentelor eliberate pe baz\u0103 de re\u0163et\u0103, care reglementeaz\u0103 rela\u0163ia dintre companiile producatoare \u015fi medici.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13854,25770,8088,323,7147],"class_list":["post-52583","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-arpim","tag-cod-etic","tag-farma","tag-medicamente","tag-producatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52583"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52583\/revisions"}],"predecessor-version":[{"id":69374,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52583\/revisions\/69374"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}