{"id":5258,"date":"2006-09-05T13:14:00","date_gmt":"2006-09-05T13:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5258"},"modified":"2026-04-02T09:02:43","modified_gmt":"2026-04-02T09:02:43","slug":"nou-numitii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5258","title":{"rendered":"NOU-NUMITII"},"content":{"rendered":"

In aceasta vara, trei agentii multinationale si-au schimbat directorul general. <\/P>

 <\/P>

SAATCHI & SAATCHI (PUBLICIS):<\/STRONG> In iunie, Saatchi & Saatchi anunta un nou director in locul lui Radu Florescu, nemiscat de pe pozitie de 16 ani, de la infiintarea agentiei. Este vorba de Cristina Oanta, anterior client service director al agentiei. Principalul rol acum: sa restructureze si sa dezvolte agentia.<\/P><\/SPAN>

 <\/P>

SCALA JWT (WPP):<\/STRONG> In mai, Scala JWT il anunta pe Matthew Dezzani drept noul director de business al agentiei, dar si directorul general al RMG Connect (divizia de BTL). La sfarsitul lui august, Matthew Dezzani prelua functia de managing director al Scala JWT, ocupata in ultimii sapte ani de Victor Dobre. Dezzani vine de la Bates Kuwait<\/st1:country-region><\/st1:place>.<\/P>

 <\/P>

GRAFFITI \/ BBDO (Omnicom):<\/STRONG> De saptamana trecuta, Catalina Cernica a preluat conducerea business-ului de advertising din cadrul grupului BBDO. Anterior, managementul agentiei era asigurat de Dan Moraru, in acelasi timp si CEO al grupului.  <\/SPAN><\/P>

 <\/P>

CINE E GRAFFITI \/ BBDO<\/STRONG><\/P>

Graffiti \/ BBDO este divizia de advertising – strategie, cercetare, creatie – a grupului BBDO (Omnicom), al treilea pe piata de publicitate din Romania ca si cifra de afaceri – 40,8 milioane de euro cumulat in 2005 (o crestere de aproape 60% fata de 2004). <\/P>

 <\/P>

DEBUT: 1991<\/STRONG><\/P>

ACTIONARIAT:<\/STRONG> Majoritar (80%) persoane fizice, printre care omul de afaceri Cristian Burci – fondatorul agentiei – si Dan Moraru – CEO al grupului; minoritar (20%) reteaua BBDO Worldwide (USA)<\/P>

ANGAJATI:<\/STRONG> cca. 100 (aproape jumatate din totalul de angajati al grupului)<\/P>

CIFRA AFACERI (2005):<\/STRONG> cca. 13,4 mil. euro<\/P>

PROFIT NET IN ANUL 2005:<\/STRONG> aproximativ 236.000 de euro (in anul 2004 agentia Graffiti \/ BBDO a inregistrat pierderi estimate la aproximativ 66.000 de euro)<\/P>

CLIENTI NOI (2006):<\/STRONG> Goodyear, Magic FM<\/P>

CLIENTI PIERDUTI (2006):<\/STRONG> HAT (Samsung)<\/P>

ALTE DIVIZII GRUP:<\/STRONG> Media Direction (comunicare media); Proximity (CRM); Pleon (PR)<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

In aceasta vara, trei agentii multinationale si-au schimbat directorul general.   SAATCHI & SAATCHI (PUBLICIS): In iunie, Saatchi & Saatchi anunta un nou director in locul lui Radu Florescu, nemiscat de pe pozitie de 16 ani, de la infiintarea agentiei. Este vorba de Cristina Oanta, anterior client service director al agentiei. Principalul rol acum: sa […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[4545],"class_list":["post-5258","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-nou-numitii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5258"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5258\/revisions"}],"predecessor-version":[{"id":26650,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5258\/revisions\/26650"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}