Chiar dac\u0103 nu au acelea\u015fi gusturi la haine precum copiii lor, baby boomerii \u0163in totu\u015fi s\u0103 fie bine \u00eembr\u0103ca\u0163i, \u00eens\u0103 au probleme \u00een a g\u0103si ceva care s\u0103 le plac\u0103, pentru c\u0103 nici creatorii, nici comercian\u0163ii nu \u015ftiu, \u00een mare parte, s\u0103 se adapteze la dorin\u0163ele lor.<\/p>\n
Ca atare, pentru cei din aceast\u0103 genera\u0163ie, g\u0103sirea unor haine potrivite se poate dovedi dificil\u0103, dat fiind c\u0103 \u00een general magazinele de \u00eembr\u0103c\u0103minte \u00ee\u015fi adecveaz\u0103 oferta la clien\u0163ii cu v\u00e2rste cuprinse \u00eentre 18 \u015fi 35 de ani, care vor s\u0103 fie \u00een ton cu ultima mod\u0103, drept pentru care \u015fi m\u0103surile disponibile sunt mai potrivite acestei game de v\u00e2rst\u0103.<\/p>\n
Pentru cei dispu\u015fi s\u0103-\u015fi adapteze oferta, baby boomerii sunt \u00eens\u0103 un segment de pia\u0163\u0103 foarte profitabil, deoarece, spre deosebire de p\u0103rin\u0163ii lor, sunt dispu\u015fi la cheltuieli mai mari pentru propriul confort sau pentru a face cadouri \u015fi, \u00een plus, au mai mul\u0163i bani dec\u00e2t cei mai tineri. Exist\u0103 chiar studii care arat\u0103 c\u0103 pia\u0163a destinat\u0103 lor are toate \u015fansele de cre\u015ftere. Nu se dau \u00een l\u0103turi nici de la a face cump\u0103r\u0103turi online, caz \u00een care tind s\u0103 fie mai fideli uneia \u015fi aceleia\u015fi m\u0103rci.<\/p>\n
O alt\u0103 caracteristic\u0103 a acestui segment de consumatori este preferin\u0163a pentru calitate, caracteristic\u0103 de care comercian\u0163ii sau creatorii de mod\u0103 care \u00een\u0163eleg poten\u0163ialul de profit de pe urma baby boomerilor \u00eencearc\u0103 s\u0103 o exploateze. Un pas \u00een acest sens a fost f\u0103cut de mai mul\u0163i creatori de mod\u0103 care \u015fi-au prezentat colec\u0163iile de prim\u0103var\u0103\/var\u0103 2012 la S\u0103pt\u0103m\u00e2na Modei de la New York. Ei au inclus, de pild\u0103, o gam\u0103 mai variat\u0103 de modele de rochii cu m\u00e2neci, adresate doamnelor de v\u00e2rst\u0103 mijlocie, c\u0103rora nu li se mai pare potrivit s\u0103-\u015fi dezgoleasc\u0103 bra\u0163ele.<\/p>\n","protected":false},"excerpt":{"rendered":"
Genera\u0163ia n\u0103scut\u0103 \u00eentre anii 1946 \u015fi 1964 este o surs\u0103 bun\u0103 de profit pentru comercian\u0163i \u015fi pentru casele de mod\u0103, cu condi\u0163ia ca acestea s\u0103 fie suficient de iste\u0163e ca s\u0103-\u015fi adapteze oferta.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[25714,240,22153,8126,7178,6481,10209,15767],"class_list":["post-52490","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-baby-boomeri","tag-comert","tag-generatie","tag-imbracaminte","tag-marketing","tag-moda","tag-new-york","tag-saptamana-modei"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52490"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52490\/revisions"}],"predecessor-version":[{"id":69285,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52490\/revisions\/69285"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}