“Pentru aceast\u0103 campanie am plecat de la ADN-ul Ursus, o marc\u0103 m\u00e2ndr\u0103 de originea ei rom\u00e2neasc\u0103 \u015fi care prive\u015fte permanent \u00een viitor. Totodat\u0103, parte din ADN-ul nostru este \u015fi misiunea noastr\u0103, de a promova valorile rom\u00e2ne\u015fti de azi \u015fi de m\u00e2ine, care ne definesc \u015fi ne des\u0103v\u00e2r\u015fesc. Aceast\u0103 misiune se reg\u0103se\u015fte \u00een toate campaniile noastre importante.<\/p>\n
Fie c\u0103 este vorba de sponsorizarea TIFF, \u00een care sus\u0163inem Cinematograful rom\u00e2nesc, sau de URSUS Evolution, campania ce sus\u0163ine noul val de muzicieni rom\u00e2ni, ori de noua campanie tematic\u0103, care \u00ee\u015fi dore\u015fte s\u0103 promoveze motivele de m\u00e2ndrie na\u0163ional\u0103, toate acestea au pornit din dorin\u0163a noastr\u0103 de a construi ceea ce putem denumi “Rom\u00e2nia Progresiv\u0103”. Ne bucur\u0103m c\u0103 \u00een acest moment, tot mai multe m\u0103rci rom\u00e2ne\u015fti au ales s\u0103 adere la un astfel de discurs” declar\u0103 Mihai Bonca, senior brand manager Ursus.<\/p>\n
R\u0103zvan C\u0103p\u0103nescu, creative director Publicis, explic\u0103 sursele de inspira\u0163ie din spatele campaniei: “URSUS este o marc\u0103 \u00een care m\u00e2ndria de a fi rom\u00e2n a vorbit puternic dintotdeauna, astfel \u00eenc\u00e2t ideea unei campanii \u00een care vorbim despre Rom\u00e2nia este pur \u015fi simplu fireasc\u0103. \u00cens\u0103 nu puteam s\u0103 o facem oricum – rom\u00e2nii r\u0103spund negativ la patriotisme sfor\u0103itoare \u015fi goale – \u015fi pe bun\u0103 dreptate.<\/p>\n
Am g\u0103sit o asem\u0103nare puternic\u0103, poate deloc \u00eent\u00e2mpl\u0103toare \u00eentre destinul rom\u00e2nesc \u015fi Ursus. Ambele \u00eenseamn\u0103 o experien\u0163\u0103 intens\u0103. Via\u0163a rom\u00e2nului oscileaz\u0103 aproape \u00een fiecare zi \u00eentre pr\u0103p\u0103stii ad\u00e2nci \u015fi v\u00e2rfuri foarte \u00eenalte. Rom\u00e2nii pot fi oricum, numai plictisitori nu. Tr\u0103iesc totul foarte intens, poate for\u0163a\u0163i de \u00eemprejur\u0103ri, poate pentru c\u0103 au acest lucru \u00eencriptat genetic. Drept urmare, fiindc\u0103 cel mai des via\u0163a rom\u00e2nului st\u0103 sub semnul paradoxului, cel mai recent spot Ursus prezint\u0103 o serie de paradoxuri rom\u00e2ne\u015fti – dintr-o mul\u0163ime de puncte de vedere: istoric, cultural, \u015ftiin\u0163ific, economic \u015fi social”.<\/p>\n
Noua campanie tematic\u0103 a venit \u015fi cu dou\u0103 surprize pentru cei peste 129.000 de fani Ursus de pe Facebook: prima reclam\u0103 3D a unui brand rom\u00e2nesc \u015fi o aplica\u0163ie special\u0103, dedicat\u0103 zilei de 1 decembrie. Timp de o zi \u00eentreag\u0103, peste 8.000 de prieteni ai m\u0103rcii au putut ciocni o bere virtual\u0103 \u00een “Pia\u0163a Ursus”.
\nUrsus Breweries, subsidiar\u0103 a SABMiller plc, este unul dintre cei mai mari produc\u0103tori de bere din Rom\u00e2nia. Compania are sediul central \u00een Bucure\u015fti \u015fi de\u0163ine trei fabrici de bere \u00een Timi\u015foara, Buz\u0103u \u015fi Bra\u015fov si o minifacilitate de produc\u0163ie \u00een Cluj. Compania are peste 1.300 de angaja\u0163i.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Ursus a lansat de 1 decembrie o campanie tematic\u0103 ce con\u0163ine un nou spot, prima reclam\u0103 3D de pe Facebook a unui produs rom\u00e2nesc \u015fi o aplica\u0163ie unic\u0103 pe Facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7320,18035,25650,7927],"class_list":["post-52374","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-facebook","tag-fani","tag-spot-3d","tag-ursus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52374"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52374\/revisions"}],"predecessor-version":[{"id":69194,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52374\/revisions\/69194"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}