Vizualul public era rodul unor comenzi de partid \u015fi de stat (\u00een genere stupide, ca un soi de aflare \u00een treab\u0103) uneori \u015fablonarde \u015fi sfor\u0103itoare, alteori utile c\u00e2nd nu erau pur \u015fi simplu redundante (Nu c\u0103lca\u0163i pe iarb\u0103! Aten\u0163ie, pericol de moarte! Ascensorul nu func\u0163ioneaz\u0103! Ie\u015fi\u0163i din raza de ac\u0163iune a macaralei!), \u015fi care erau puse \u00een oper\u0103 plastic\u0103 de m\u0103run\u0163i executan\u0163i (ehe, desenatorul tehnic\u2026, domni\u015foara secretar\u0103 cu talent la desen\u2026), ori chiar de importan\u0163i arti\u015fti ai momentului, care-\u015fi ofereau \u00eens\u0103 mici libert\u0103\u0163i de viziune, care doreau s\u0103 practice perfec\u0163iunea, dar care, for\u0163amente, l\u0103sau loc ezit\u0103rii, gre\u015felii m\u0103runte dar, vai, c\u00e2t de umane.<\/p>\n
Aceast\u0103 sl\u0103biciune umanizant\u0103 a posterului, a anun\u0163ului sau a firmei \u00eencearc\u0103 s\u0103 o antologheze cei de la Atelierul de grafic\u0103 care, prin cartea de fa\u0163\u0103 ne pun la dispozi\u0163ie un memento cutremur\u0103tor pe alocuri, hazliu \u015fi tonic \u00een genere a ceea ce a \u00eensemnat agita\u0163ia vizual\u0103 \u015fi comunicarea public\u0103 \u00een “epoca de aur”. Pe atunci nu exista computerul \u015fi nici softurile infografice, layerele din Adobe erau decupate \u015fi lipite unele peste altele cu gum\u0103 arabic\u0103 sau aracet, fonturile erau rotunjite din peni\u0163\u0103, sau t\u0103iate din polistiren cu “fier\u0103str\u0103ul” construit dintr-o li\u0163\u0103 \u00eencins\u0103.<\/p>\n
Premisa acestui proiect de arheologie cultural\u0103? O spun chiar cei de la Atelierul de grafic\u0103: “Credem c\u0103 z\u0103bovirea pe construc\u0163ia unei forme poate da rezultate mai bune dec\u00e2t permite dinamica zilelor noastre, a\u015fa cum eliminarea interven\u0163iei directe a omului \u00een zona graficii, s\u0103 zicem, \u00eenseamn\u0103 de fapt suprimarea acesteia”. A\u015fa s\u0103 fie?<\/p>\n
Ciprian Isaac, Carla Duschka (coordonatori), “Grafic\u0103 f\u0103r\u0103 computer”, Editura Atelierul de grafic\u0103, Bucure\u015fti, 2011<\/u><\/p>\n","protected":false},"excerpt":{"rendered":"
Pe vremuri (dar parc\u0103 mai ieri) mai toate decora\u0163iunile, anun\u0163urile, afi\u015fele, uneltele de propagand\u0103 vizual\u0103, \u00eendemnurile la munc\u0103 sau la aten\u0163ie sporit\u0103, la \u00eentrecere socialist\u0103 sau la dep\u0103\u015firea planului cincinal, la paza contra incendiilor sau la grija fa\u0163\u0103 de \u015fpanul din strung, coper\u0163ile de c\u0103r\u0163i \u015fi de reviste erau f\u0103cute artizanal. Meticulos, din foarfec\u0103, tempera, creion sau carioca, sau mut\u00e2nd manual cvadra\u0163ii tipografici de plumb.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7194],"tags":[25612,7193,25611,10023,25613,25610,20816],"class_list":["post-52323","post","type-post","status-publish","format-standard","hentry","category-carte","tag-carla-duschka","tag-carte","tag-ciprian-isaac","tag-comunism","tag-editura-atelierul-de-grafica","tag-grafica","tag-poster"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52323"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52323\/revisions"}],"predecessor-version":[{"id":69145,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52323\/revisions\/69145"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}