{"id":5219,"date":"2006-08-29T14:45:00","date_gmt":"2006-08-29T14:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5219"},"modified":"2026-04-02T09:01:38","modified_gmt":"2026-04-02T09:01:38","slug":"in-the-spotlight-32","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5219","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Demisec de cursa lunga<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Murfatlar <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Conu\u0092 Alecu<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie<\/STRONG>: Next si Cap<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: BTL, PR, locul de vanzare (POS)<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Murfatlar isi schimba abordarea in comunicarea de marketing: daca in alti ani aloca bugete consistente de ATL (TV, in special) pentru promovarea brandurilor nou-lansate (Sec de Murfatlar sau Rai), de data aceasta compania imbratiseaza publicitatea neconventionala (BTL si PR) pentru promovarea brandului Conu\u0092 Alecu, cel mai nou sortiment de vin din portofoliul companiei.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Conform Next Advertising, agentie care a lucrat la aceasta lansare, componenta de PR vizeaza promovarea sortimentului in cadrul rubricilor gastronomice si al diverselor proiecte speciale. Constructia brandului s-a ridicat la o suma totala de cateva zeci de mii de euro, iar bugetul alocat comunicarii brandului pana la sfarsitul acestui an este de 200.000 de euro, conform aceleiasi surse.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Demisec de cursa lunga Client: Murfatlar Romania Brand: Conu\u0092 Alecu Agentie: Next si Cap Canale: BTL, PR, locul de vanzare (POS) &nbsp; Murfatlar isi schimba abordarea in comunicarea de marketing: daca in alti ani aloca bugete consistente de ATL (TV, in special) pentru promovarea brandurilor nou-lansate (Sec de Murfatlar sau Rai), de data aceasta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-5219","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5219"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5219\/revisions"}],"predecessor-version":[{"id":26612,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5219\/revisions\/26612"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}