{"id":52034,"date":"2011-11-20T11:00:00","date_gmt":"2011-11-20T11:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52034"},"modified":"2026-04-03T06:19:09","modified_gmt":"2026-04-03T06:19:09","slug":"lodgy-numele-maturizarii-dacia","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52034","title":{"rendered":"Lodgy – Numele maturiz\u0103rii Dacia"},"content":{"rendered":"

Cum arat\u0103 Dacia Lodgy (GALERIE FOTO)<\/a><\/p>\n

“Dac\u0103 v\u0103 uita\u0163i la Logan, apoi la Sandero \u015fi Duster, iar acum la Lodgy, ve\u0163i vedea c\u0103 unele tr\u0103s\u0103turi se p\u0103streaz\u0103, \u00eens\u0103 trecerea la nivelul urm\u0103tor de design este fireasc\u0103 \u015fi men\u0163ine direc\u0163ia pe care Dacia a impus-o de-a lungul timpului”, a declarat, s\u0103pt\u0103m\u00e2na trecut\u0103, la Paris, Eric Pasquez, director gam\u0103 entry \u00een cadrul Renault. Oficialii Dacia-Renault au prezentat, la atelierele companiei, modelul Lodgy pe care inten\u0163ioneaz\u0103 s\u0103-l foloseasc\u0103 \u00een competi\u0163ia automobilistic\u0103 de iarn\u0103 Andros.<\/p>\n

Varianta de serie a Lodgy urmeaz\u0103 s\u0103 fie adus\u0103 \u00een fa\u0163a publicului la Salonul Auto de la Geneva din 2012 \u015fi lansat\u0103 ulterior pe pia\u0163a european\u0103, dup\u0103 cum sus\u0163in surse din cadrul companiei. Modelul Lodgy va fi produs exclusiv \u00een fabricile Renault din Tanger, Maroc, dat fiind c\u0103 doar una din zece ma\u015fini produse de Dacia la Mioveni se mai vinde \u00een Rom\u00e2nia, iar costurile legate de transport \u015fi for\u0163\u0103 de munc\u0103 sunt mai reduse \u00een statul nord-african. “Emo\u0163ional vorbind, nu ne-am fi dorit o astfel de veste pentru c\u0103 centrul de greutate se mut\u0103 \u00eenspre alte meleaguri \u015fi am putea s\u0103 ne g\u00e2ndim chiar la un precedent”, spune consultantul economic Ionel Bl\u0103nculescu.<\/p>\n

\"\"<\/a><\/p>\n

Trec\u00e2nd \u00eens\u0103 peste partea sentimental\u0103, decizia francezilor arat\u0103 c\u0103 brandul Dacia s-a maturizat \u015fi trece acum de la faza de specializare, pornit\u0103 cu modelul Logan, la cea de diversificare. Iar diversificarea \u00eenseamn\u0103 noi modele \u015fi noi locuri de produc\u0163ie, \u00een linie cu cererile din pia\u0163\u0103. “Este vorba despre o opera\u0163iune fireasc\u0103, logic\u0103, de management, iar pentru imaginea Dacia \u00een lume diversificarea este benefic\u0103. Nu e vorba de o mutare, ci de o diversificare”, adaug\u0103 Bl\u0103nculescu, care vede fireasc\u0103 decizia de apropiere fa\u0163\u0103 de pie\u0163ele cu poten\u0163ial ridicat din America de Sud \u015fi vestul Europei.<\/p>\n

Fabrica de la Mioveni ar urma s\u0103 func\u0163ioneze \u00een continuare la foc continuu \u015fi s\u0103 produc\u0103 modelele Logan, Sandero \u015fi Duster. “A\u015fa cum am obi\u015fnuit p\u00e2n\u0103 acum clien\u0163ii Dacia, modelul de serie Lodgy va avea acela\u015fi avantaj \u00een materie de pre\u0163 comparativ cu modelele concurente, ceea ce \u00eenseamn\u0103 o diferen\u0163\u0103 de pre\u0163 de 3.000-4.000 de euro”, a declarat \u00een cadrul prezent\u0103rii Gerard Detourbet, director program entry al Renault.<\/p>\n

Introdus \u00een Fran\u0163a \u00een 2005, brandul Dacia a devenit un juc\u0103tor important \u00een pia\u0163a auto din Hexagon. Peste 360.000 de vehicule s-au v\u00e2ndut \u00een ultimii \u015fase ani. Cu o cot\u0103 de pia\u0163\u0103 de 3,4% la finele lunii octombrie 2011, Dacia este al optulea cel mai puternic brand produc\u0103tor de ma\u015fini de familie, iar \u00een materie de v\u00e2nz\u0103ri se situeaz\u0103 pe pozi\u0163ia a cincea.<\/p>\n

Conceptul Lodgy va ap\u0103rea \u00een fa\u0163a a 50.000 de fani, cu prilejul competi\u0163iei Trophee Andros, care va debuta \u00een prima s\u0103pt\u0103m\u00e2n\u0103 a lunii decembrie la Val Thorens \u00een Fran\u0163a. “Imaginea produsului este pus\u0103 astfel \u00een valoare la costuri mult mai reduse. De-a lungul timpului, Dacia a preferat s\u0103 \u00ee\u015fi consolideze imaginea mai pu\u0163in prin reclame agresive \u015fi mai mult prin sport”, a mai declarat Gerard Detourbet, director program entry al Renault. F\u0103r\u0103 vreo leg\u0103tur\u0103 cu modelul Logan, numele Lodgy a fost ales pentru c\u0103 sugereaz\u0103 ideea de locuin\u0163\u0103, ad\u0103post, cas\u0103. De aceast\u0103 dat\u0103, casa noului monovolum va fi Marocul.<\/p>\n","protected":false},"excerpt":{"rendered":"

Prezentarea modelului Lodgy de s\u0103pt\u0103m\u00e2na trecut\u0103 a ar\u0103tat c\u0103 Renault mizeaz\u0103 \u015fi \u00een viitor pe motorul cre\u015fterii din ultimii ani: brandul Dacia. \u00cens\u0103 Lodgy nu va mai ie\u015fi din uzinele de la Mioveni, Marocul lu\u00e2nd fa\u0163a Rom\u00e2niei, care r\u0103m\u00e2ne cu produc\u0163ia de Logan, Sandero \u015fi Duster. De ce?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7142],"tags":[6577,4872,11522,25333,8152,5255,5229,7240,8251,222],"class_list":["post-52034","post","type-post","status-publish","format-standard","hentry","category-transporturi","tag-auto","tag-dacia","tag-duster","tag-lodgy","tag-logan","tag-masini","tag-model","tag-renault","tag-sandero","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52034"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52034\/revisions"}],"predecessor-version":[{"id":68866,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52034\/revisions\/68866"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}