{"id":52026,"date":"2011-11-19T10:00:00","date_gmt":"2011-11-19T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52026"},"modified":"2026-04-03T06:19:05","modified_gmt":"2026-04-03T06:19:05","slug":"ioan-mezei-stihl-e-posibil-sa-avem-situatii-in-care-comunicarea-sa-moara-pe-moment-si-sa-invie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52026","title":{"rendered":"Ioan Mezei, Stihl: E posibil s\u0103 avem situa\u0163ii \u00een care comunicarea s\u0103 moar\u0103 pe moment \u015fi s\u0103 \u00eenvie"},"content":{"rendered":"

Ulterior, bugetele de comunicare au ap\u0103rut iar \u00een planurile de afaceri ale companiilor. “Deci, e posibil s\u0103 avem situa\u0163ii \u00een care comunicarea s\u0103 moar\u0103 pe moment \u015fi s\u0103 \u00eenvie sau s\u0103 sufere bine de tot o perioad\u0103, iar compania s\u0103 tr\u0103iasc\u0103 din amintiri”, spune Mezei. El completeaz\u0103 c\u0103 \u00een aceste situa\u0163ii, “vedem cum puterea imaginii scade \u00een ochii consumatorului”.<\/p>\n

Mai mult, el spune c\u0103 Stihl, companie spelcializat\u0103 \u00een v\u00e2nzarea de utilaje nu a t\u0103iat costurile de promovare. “Noi nu ne-am redus investi\u0163iile, nu ne-am redus salariile. Am avut o c\u0103dere important\u0103 \u00een 2009 \u015fi apoi am avut cre\u015ftere de 25% \u00een cei doi ani care au urmat \u015fi prefigurez \u00eenc\u0103 doi ani \u00een acela\u015fi ritm. Bugetele noastre de marketing au crescut \u015fi v\u00e2nz\u0103rile le-au urmat”.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ioan Mezei, director general Stihl Rom\u00e2nia \u00ee\u015fi aminte\u015fte c\u0103 \u00een 1998 lucra \u00een Rusia pentru Coca-Cola \u015fi c\u00e2nd a p\u0103r\u0103sit compania, bugetul de marketing pentru anul urmator a fost zero, punct\u00e2nd c\u0103 istoria este repetitiv\u0103 \u015fi momentele grele din prezent nu sunt, cu siguran\u0163\u0103, o premier\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[182,25388,7178,25389],"class_list":["post-52026","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-criza","tag-ioan-mezei","tag-marketing","tag-stihl"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52026","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52026"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52026\/revisions"}],"predecessor-version":[{"id":68858,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52026\/revisions\/68858"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52026"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52026"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}