{"id":52007,"date":"2011-11-18T08:00:00","date_gmt":"2011-11-18T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52007"},"modified":"2026-04-03T06:18:35","modified_gmt":"2026-04-03T06:18:35","slug":"valentin-ilie-coldwell-banker-in-vremuri-grele-trebuie-sa-ceri-consultanta-si-sa-investesti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52007","title":{"rendered":"Valentin Ilie, Coldwell Banker: In vremuri grele trebuie s\u0103 ceri consultan\u0163\u0103 \u015fi s\u0103 investe\u015fti"},"content":{"rendered":"<p>Ilie spune c\u0103 \u00een momentul \u00een care a \u00eenceput criza a apelat la cuno\u015ftin\u0163ele acumulate de diviziile din alte \u0163\u0103ri ale grupului, pentru a \u00eenv\u0103\u0163a din experien\u0163a lor. &#8220;Ne-au spus s\u0103 angaj\u0103m mai mul\u0163i oameni preg\u0103ti\u0163i \u015fi sucursale mai multe care s\u0103 fie mai aproape de omul care, practic, nu mai vroia nimic&#8221;, declar\u0103 Ilie. Tot el adaug\u0103 c\u0103 alte lucruri foarte importante, care au fost de ajutor, &#8220;sunt tradi\u0163ia companiei, experien\u0163a \u00een situa\u0163ii similare pentru c\u0103 brandul nu este un lucru pe care po\u0163i s\u0103-l pierzi foarte u\u015for&#8221;. A \u00eenv\u0103\u0163at, pe parcursul ultimilor ani, c\u0103 trebuie s\u0103 fii \u00een pia\u0163\u0103, indiferent dac\u0103 este greu sau nu. Exist\u0103 solu\u0163ii \u015fi majoritatea juc\u0103torilor din pia\u0163\u0103 le ignor\u0103. Ignor\u0103 s\u0103 \u00een\u0163eleag\u0103 c\u0103 au existat crize \u015fi \u00eenainte \u015fi \u00een alte p\u0103r\u0163i \u015fi trebuie doar s\u0103 dea un telefon \u015fi s\u0103 \u00een\u0163eleag\u0103 ce trebuie iar apoi s\u0103 \u015fi aplice lucrurile astea. Dar nu este deloc u\u015for ca atunci c\u00e2nd nu mai ai niciun ban s\u0103 vin\u0103 cineva \u015fi s\u0103-\u0163i spun\u0103 c\u0103 solu\u0163ia este s\u0103 bagi \u015fi mai mul\u0163i bani, mai ales c\u00e2nd nicio banc\u0103 nu mai crediteaz\u0103 un furnizor de servicii.<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/cover-story\/marketingul-a-murit-traiasca-marketingul-8964075\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"343\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8976094\/4\/banda-2.jpg?width=343&#038;height=30\" alt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201dNoi am cerut consultan\u0163\u0103 c\u00e2nd, \u00een 2009, pia\u0163a imobiliar\u0103 s-a pr\u0103bu\u015fit. Iat\u0103 ce sfaturi am primit: reveni\u0163i la marketingul anilor &#8217;30, adic\u0103  s\u0103 mergem s\u0103 c\u0103ut\u0103m clien\u0163i, investi\u0163ii \u00een infrastructur\u0103, t\u0103iem bugetele de marketing \u015fi tot ce \u00eenseamn\u0103 costuri cu comunicarea se transform\u0103 \u00een costuri opera\u0163ionale\u201d, spune Valentin Ilie, CEO Coldwell Banker, companie care activeaz\u0103 \u00een domeniul real-estate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6462,573],"tags":[8207,182,7178,14774],"class_list":["post-52007","post","type-post","status-publish","format-standard","hentry","category-imobiliare","category-media-marketing","tag-coldwell-banker","tag-criza","tag-marketing","tag-valentin-ilie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52007"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52007\/revisions"}],"predecessor-version":[{"id":68840,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52007\/revisions\/68840"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}