{"id":52006,"date":"2011-11-18T07:40:00","date_gmt":"2011-11-18T07:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52006"},"modified":"2026-04-03T06:18:35","modified_gmt":"2026-04-03T06:18:35","slug":"vladimir-sterescu-cgs-consumatorii-din-vest-cheltuie-mai-putin-decat-romanii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52006","title":{"rendered":"Vladimir Sterescu, CGS: Consumatorii din vest cheltuie mai pu\u0163in dec\u00e2t rom\u00e2nii"},"content":{"rendered":"<p>Ce au f\u0103cut companiile, \u00een acest context? Nedepinz\u00e2nd de branduri, &#8220;companiile, prin departamentele lor de marketing, comunicare \u015fi bugetele pe care au \u00eenceput s\u0103 le aloce din nou \u00een ultimii ani au venit \u00een \u00eent\u00e2mpinarea acestei situa\u0163ii, de a crea aceste alternative pentru clien\u0163i&#8221;, spune Sterescu. El are experien\u0163\u0103 \u00een zona de call center, cu activit\u0103\u0163i de suport at\u00e2t pentru restul Europei, c\u00e2t \u015fi pentru America de Nord, \u015fi a constatat c\u0103 occidentalul cheltuie mult mai pu\u0163in dec\u00e2t consumatorul din Rom\u00e2nia. &#8220;Acolo, reu\u015fita noastr\u0103 de a vinde este mult mai mic\u0103 \u00een ultimii ani fa\u0163\u0103 de ceea ce se \u00eent\u00e2mpl\u0103 \u00een Rom\u00e2nia. Aici, consumatorul aloc\u0103 \u00een continuare bani mul\u0163i pe produse \u015fi servicii. Aproape la fel de mult ca \u00een trecut&#8221;, declar\u0103 Sterescu.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/www.businessmagazin.ro\/cover-story\/marketingul-a-murit-traiasca-marketingul-8964075\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"343\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8976094\/4\/banda-2.jpg?width=343&#038;height=30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, pe fondul reducerii puterii financiare, consumatorul \u201da descoperit c\u0103 exist\u0103 \u015fi alternative, dar este foarte preten\u0163ios. El a fost obi\u015fnuit \u00eentr-un fel, are acelea\u015fi preten\u0163ii \u015fi con\u015ftientizeaz\u0103 faptul c\u0103, av\u00e2nd acelea\u015fi preten\u0163ii, acum poate cump\u0103ra un produs la un pre\u0163 mult mai agresiv\u201d, declar\u0103 Vladimir Sterescu, country manager la Consumer Suport Solutions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[8496,182,7178,8497],"class_list":["post-52006","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-cgs","tag-criza","tag-marketing","tag-vladimir-sterescu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52006"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52006\/revisions"}],"predecessor-version":[{"id":68839,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52006\/revisions\/68839"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}