{"id":52005,"date":"2011-11-18T07:20:00","date_gmt":"2011-11-18T07:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=52005"},"modified":"2026-04-03T06:18:34","modified_gmt":"2026-04-03T06:18:34","slug":"adrian-jantea-brd-criza-a-marcat-incheierea-unei-etape","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=52005","title":{"rendered":"Adrian Jantea, BRD: Criza a marcat \u00eencheierea unei etape"},"content":{"rendered":"

\u00cen opinia lui, niciodat\u0103 nu vom mai avea cererea de credite pe care am avut-o \u00een anii 2006, 2007, 2008. Aceea a fost o etap\u0103 oarecum s\u0103lbatic\u0103, de consum agresiv generat de nevoi pe care oamenii le avuseser\u0103 \u015fi p\u00e2n\u0103 atunci nu puteau s\u0103 \u015fi le permit\u0103. Odat\u0103 cu apari\u0163ia crizei, consumatorii au devenit mult mai preten\u0163io\u015fi, “iar noi, cu to\u0163ii, va trebui s\u0103 ne adapt\u0103m acestor preten\u0163ii pentru c\u0103 ele nu se vor termina odat\u0103 cu criza”, spune Jantea, \u00een opinia c\u0103ruia \u00een viitor lucrurile vor fi mult mai interesante. “Deja va trebui s\u0103 vorbim de competitivitate, ceea ce \u00eenseamn\u0103 o sc\u0103dere de pre\u0163uri, la care noi trebuie s\u0103 r\u0103spundem cu o cre\u015ftere a calit\u0103\u0163ii serviciilor. Iat\u0103 c\u0103 lucrurile intr\u0103 \u00eentr-o direc\u0163ie interesant de gestionat \u015fi care va fi benefic\u0103 pentru consumator. Apropo de marketingul ca \u00een anii ’80, deja vorbim de web 2.0, de customer 2.0, de v\u00e2nz\u0103ri 2.0, consumatorii nu mai caut\u0103 ofertele pe site-urile companiilor, ci pe re\u0163ele de socializare”, mai spune Jantea. Decizia de cump\u0103rare a unui produs vine mult mai mult din experien\u0163ele tr\u0103ite de al\u0163i consumatori.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dCriza a marcat deja \u00eencheierea unei etape \u00een via\u0163a consumatorului. Cred c\u0103 lucrurile nu vor mai ar\u0103ta niciodat\u0103 la fel cum ar\u0103tau \u00eenainte de criz\u0103. Pentru c\u0103 lucrez \u00een domeniul bancar, despre asta vreau s\u0103 vorbesc\u201d, declar\u0103 Adrian Jantea, director departamentul promovare \u015fi distribu\u0163ie persoane fizice, Pol Commercial Re\u0163ea, \u00een cadrul BRD.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[25387,182,7178],"class_list":["post-52005","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-adrian-jantea","tag-criza","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52005"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52005\/revisions"}],"predecessor-version":[{"id":68838,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/52005\/revisions\/68838"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}