{"id":51955,"date":"2011-11-16T19:00:00","date_gmt":"2011-11-16T19:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51955"},"modified":"2026-04-03T06:17:36","modified_gmt":"2026-04-03T06:17:36","slug":"mihaela-nicola-monologul-din-marketing-a-murit","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51955","title":{"rendered":"Mihaela Nicola: \u201dMonologul din marketing a murit\u201d"},"content":{"rendered":"

Unele companii \u015fi branduri au o prezen\u0163\u0103 foarte puternic\u0103 \u00een re\u0163elele de socializare. \u015ei faptul c\u0103 “noi \u00eei accept\u0103m ca prieteni \u00een re\u0163ea, \u00eenseamn\u0103 c\u0103 marketingul nu a murit”, argumenteaz\u0103 Nicola, punct\u00e2nd c\u0103 acest lucru \u00eenseamn\u0103 c\u0103 marketingul s-a adaptat, s-a reinventat \u00eentr-un fel \u00een care consumatorul \u00een\u0163elege ast\u0103zi dialogul cu brandurile organiza\u0163ionale. “Marketingul e o \u00eempletire de instrumente care determin\u0103 \u015fi produsul, \u0163in cont \u015fi de nevoile consumatorului \u015fi comunic\u0103 acestuia \u00een feluri noi, adaptate a\u015ftept\u0103rilor pe care le are consumatorul”. Vladimir Sterescu, country manager la Customer Suport Solutions crede c\u0103 “marketingul nu poate muri dec\u00e2t \u00eentr-o companie care moare. Este imposbil s\u0103 nu faci marketing, indiferent de canalele de comunicare”.<\/p>\n

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Iar Mihaela Nicola completeaz\u0103 c\u0103 marketingul este o \u015ftiin\u0163\u0103 cu ingrediente care cap\u0103t\u0103 nuan\u0163e variabile. “\u015ei toate aceste nuan\u0163e de tip nou care au intervenit \u00eentre dialogul dintre companie \u015fi consumator au fost adoptate de c\u0103tre oamenii de marketing \u015fi folosite ca atare ca instrumente noi de marketing”, mai spune Nicola.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dEu cred c\u0103 monologul \u00een marketing a murit, marketingul \u00eens\u0103 este o \u015ftiin\u0163\u0103. Nu o putem \u00eengropa, nu o putem comemora\u201d, spune Mihaela Nicola, CEO The Group.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7178,15292,25360,569],"class_list":["post-51955","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-marketing","tag-mihaela-nicola","tag-monolog","tag-reguli"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51955"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51955\/revisions"}],"predecessor-version":[{"id":68815,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51955\/revisions\/68815"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}