{"id":51913,"date":"2011-11-15T11:51:17","date_gmt":"2011-11-15T11:51:17","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51913"},"modified":"2026-04-03T06:15:44","modified_gmt":"2026-04-03T06:15:44","slug":"cum-vrea-dacia-sa-repete-succesul-logan-in-europa-lodgy-se-lanseaza-in-2012","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51913","title":{"rendered":"Cum vrea Dacia s\u0103 repete succesul Logan \u00een Europa: Lodgy se lanseaz\u0103 \u00een 2012"},"content":{"rendered":"

Cum arat\u0103 Dacia Lodgy (GALERIE FOTO)<\/a><\/p>\n

“A\u015fa cum am obi\u015fnuit p\u00e2n\u0103 acum clien\u0163ii Dacia, modelul de serie Lodgy va avea acela\u015fi avantaj \u00een materie de pre\u0163 comparativ cu modelele concurente, ceea ce \u00eenseamn\u0103 o diferen\u0163\u0103 de pre\u0163 de 3.000-4.000 de euro”, a declarat \u00een cadrul prezent\u0103rii Gerard Detourbet, director program entry al Renault.
\n
<\/a>“Numele Lodgy a fost ales pentru c\u0103 sugereaz\u0103 ideea de locuin\u0163\u0103, culcu\u015f, c\u0103scioar\u0103”, a declarat Eric Pasquez, directorul diviziei comerciale M0.
\n
<\/a>Conceptul Lodgy va ap\u0103rea \u00een fa\u0163a a 50.000 de fani, cu prilejul competi\u0163iei Trophee Andros, care va debuta \u00een prima s\u0103pt\u0103m\u00e2n\u0103 a lunii decembrie la Val Thorens \u00een Fran\u0163a.
\n“Este important pentru brandul Dacia s\u0103 se promoveze prin intermediul unor astfel de evenimente, dat fiind c\u0103 imaginea produsului este pus\u0103 \u00een valoare la costuri mult mai reduse. De-a lungul timpului, Dacia a preferat s\u0103 \u00ee\u015fi consolideze imaginea mai pu\u0163in prin reclame agresive \u015fi mai mult prin sport”, a mai declarat Gerard Detourbet, director program entry al Renault.
\n\"\"<\/a><\/p>\n

Lansat \u00een Fran\u0163a \u00een 2005, brandul Dacia a devenit un juc\u0103tor important \u00een pia\u0163a auto din Hexagon. Peste 360.000 de vehicule s-au v\u00e2ndut \u00een ultimii \u015fase ani. Cu o cot\u0103 de pia\u0163\u0103 de 3,4% la finele lunii octombrie 2011, Dacia este al optulea cel mai puternic brand produc\u0103tor de ma\u015fini de familie, iar \u00een materie de v\u00e2nz\u0103ri se situeaz\u0103 pe pozi\u0163ia a cincea.<\/p>\n

“Dac\u0103 v\u0103 uita\u0163i la Logan, apoi la Sandero \u015fi Duster, iar acum la Lodgy, ve\u0163i vedea c\u0103 unele tr\u0103s\u0103turi se p\u0103streaz\u0103, \u00eens\u0103 trecerea la nivelul urm\u0103tor de design este fireasc\u0103 \u015fi men\u0163ine direc\u0163ia pe care Dacia a impus-o de-a lungul timpului”, a declarat, mar\u0163i, la Paris, Eric Pasquez, director gam\u0103 entry \u00een cadrul Renault.<\/p>\n<\/p>\n

\n\u00centrebat c\u00e2te locuri va avea noul monovolum, Pasquez a dorit “s\u0103 p\u0103streze suspansul pentru Geneva”, \u00eens\u0103 a f\u0103cut referire la mesajul transmis chiar de numele noului proiect pe care mizeaz\u0103 francezii: Lodgy – “ideea de Lodge sugereaz\u0103 apropierea de o ma\u015fin\u0103 de familie (locuin\u0163\u0103, culcu\u015f, c\u0103scioar\u0103 – n.r.)”. Cel mai probabil, Lodgy va fi comercializat \u00een dou\u0103 versiuni, cu cinci \u015fi, respectiv, \u015fapte locuri.<\/p>\n<\/p>\n

Structura automobilului aminte\u015fte de \u015fasiul, dimensiunile \u015fi elementele tehnice ale modelului de serie Duster, \u00een timp ce la nivel de design fa\u0163a Lodgy ne trimite c\u0103tre o \u00eembun\u0103t\u0103\u0163ire estetic\u0103 fa\u0163\u0103 de sora mai mic\u0103 Sandero. Aspectul exterior al spatelui este \u00eens\u0103 cel care a st\u00e2rnit reac\u0163ii printre jurnali\u015ftii prezen\u0163i luni sear\u0103 la Paris, la atelierele companiei Renault, dat fiind c\u0103 asem\u0103narea cu modelul anterior Renault Megane 2 este semnificativ\u0103.<\/p>\n

Oficialii Dacia-Renault nu au dorit s\u0103 comenteze informa\u0163ii legate de motoriz\u0103ri \u015fi dot\u0103ri, \u00eens\u0103 au men\u0163ionat c\u0103 elementele de arhitectur\u0103 vor fi comune cu cele ale modelului Duster, “modificate \u015fi \u00eembun\u0103t\u0103\u0163ite”.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Paris, 14 noiembrie 2011. Oficialii Dacia-Renault au prezentat luni sear\u0103 la Paris, la atelierele companiei, modelul Lodgy pe care inten\u0163ioneaz\u0103 s\u0103-l foloseasc\u0103 \u00een competi\u0163ia de vehicule Trophee Andros. Varianta de serie a Lodgy urmeaz\u0103 s\u0103 fie adus\u0103 \u00een fa\u0163a publicului la Salonul Auto de la Geneva din 2012 \u015fi lansat\u0103 ulterior pe pia\u0163a european\u0103, dup\u0103 cum sus\u0163in surse din cadrul companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4872,25333,25332],"class_list":["post-51913","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-dacia","tag-lodgy","tag-logan-in-europa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51913"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51913\/revisions"}],"predecessor-version":[{"id":68775,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51913\/revisions\/68775"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}