{"id":51771,"date":"2011-11-08T11:27:30","date_gmt":"2011-11-08T11:27:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51771"},"modified":"2026-04-03T06:11:44","modified_gmt":"2026-04-03T06:11:44","slug":"ce-strategie-foloseste-apple-pentru-a-si-asigura-succesul","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51771","title":{"rendered":"Ce strategie folose\u015fte Apple pentru a-\u015fi asigura succesul"},"content":{"rendered":"<p>Eficien\u0163a \u015fi ingeniozitatea de care a dat dovad\u0103 Cook i-a c\u00e2\u015ftigat \u00eencrederea lui Steve Jobs, care l-a ales urma\u015f la conducerea companiei Apple. Cook este cunoscut \u015fi pentru c\u0103 le d\u0103 angaja\u0163ilor o carte despre importan\u0163a logisticii &#8211; &#8220;Competing against time&#8221;. Cook folose\u015fte o expresie c\u00e2nd vine vorba de sistemul de procurare a materiilor prime-fabrica\u0163ie-distribu\u0163ie: &#8220;Nimeni nu vrea s\u0103 cumpere lapte stricat&#8221;.<\/p>\n<p>Conform m\u0103rturiei unor fo\u015fti angaja\u0163i, directori, exper\u0163i \u00een management \u015fi furnizori ai companiei Apple, Tim Cook a dezvoltat un sistem care controleaz\u0103 toate aspectele legate de design, procurarea de materiale \u015fi comer\u0163. Datorit\u0103 volumului de materiale de care are nevoie compania pentru a-\u015fi fabrica bunurile electronice, dar \u015fi datorit\u0103 modelului de business, Apple beneficiaz\u0103 de reduceri mari din partea furnizorilor \u015fi a distribuitorilor. &#8220;Logistica este la fel de important\u0103 pentru Apple ca inova\u0163ia tehnologic\u0103 \u015fi marketingul. Compania a dus excelen\u0163a opera\u0163ional\u0103 la un nivel f\u0103r\u0103 precedent&#8221;, spune Mike Fawkes, fostul \u015fef de distribu\u0163ie de la Hewlett-Packard.<\/p>\n<p><a href=\"http:\/\/www.gandul.info\/magazin\/ce-strategie-foloseste-apple-pentru-a-si-asigura-succesul-8948690\" target=\"_blank\">Cititi mai multe<\/a> pe www.gandul.info<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple are cel mai bun sistem de procurare a materiilor prime, fabrica\u0163ie \u015fi distribu\u0163ie, sistem g\u00e2ndit \u015fi dezvoltat de actualul CEO, Tim Cook, scrie Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[288,222,10210],"class_list":["post-51771","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apple","tag-strategie","tag-succes"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51771"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51771\/revisions"}],"predecessor-version":[{"id":68642,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51771\/revisions\/68642"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}