Conceptul creativ al campaniei se axeaz\u0103 pe eviden\u0163ierea, printr-o execu\u0163ie inedit\u0103, a momentelor de consum al iaurtului natural Zuzu. Astfel putem urm\u0103ri o zi din via\u0163a obi\u015fnuit\u0103 a unui personaj care se treze\u015fte diminea\u0163a, merge la birou \u015fi \u00ee\u015fi urmeaz\u0103 activit\u0103\u0163ile zilnice cu ajutorul iaurtului care \u00eei d\u0103 vitalitate.<\/p>\n
Lansarea noului spot TV pentru iaurtul la pahar vine la scurt timp dup\u0103 ce compania Albalact a lansat site-ul de brand Zuzu.<\/p>\n
Campania de comunicare a fost preg\u0103tit\u0103 de Albalact \u00eempreun\u0103 cu agen\u0163ia Next Advertising. “Site-ul maizuzu.ro a pl\u0103cut at\u00e2t de mult, \u00eenc\u00e2t ar fi fost p\u0103cat s\u0103 nu extindem ideea \u015fi \u00een restul campaniei”, spune Liviu David, Director de Creatie Next Advertising.<\/p>\n
Spotul TV “Zuzu iaurt – Mai cu via\u0163\u0103!” va rula pe TV pe cele mai importante canale TV p\u00e2n\u0103 la sf\u00e2r\u015fitul anului. Campania TV va fi completat\u0103 cu machete de pres\u0103 \u00een reviste de trade, comunicare de pres\u0103 \u015fi online. Gama Zuzu iaurt la pahar a fost lansat\u0103 anul acesta, \u00een prezent, marca fiind lider pe segmentul laptelui pasteurizat, cu o cot\u0103 de 30,4% \u00een volum (conform datelor de pia\u0163\u0103 ACNielsen, Iunie 2011), dar este lider \u015fi \u00een total pia\u0163\u0103 de lapte (lapte UHT \u015fi lapte pasteurizat), cu o cot\u0103 de pia\u0163\u0103 de 21,6% \u00een volum (conform datelor ACNielsen, Iunie 2011)*.<\/p>\n","protected":false},"excerpt":{"rendered":"
Albalact a lansat noua campanie de comunicare TV pentru iaurturile Zuzu la pahar \u2013 \u201cZuzu iaurt \u2013 Mai cu via\u0163\u0103!\u201d \u2013 cu o investi\u0163ie de peste 300.000 de euro. Campania promoveaz\u0103 iaurturile la pahar, care au intrat \u00een portofoliul Zuzu \u00een prim\u0103vara acestui an, dar continu\u0103 \u015fi procesul de rebranding al lui m\u0103rcii, \u00eenceput \u00een 2010.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[81,7555,7178,8162],"class_list":["post-51759","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-afaceri","tag-campanie","tag-marketing","tag-zuzu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51759"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51759\/revisions"}],"predecessor-version":[{"id":68630,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51759\/revisions\/68630"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}