{"id":5146,"date":"2006-08-22T11:45:00","date_gmt":"2006-08-22T11:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5146"},"modified":"2026-04-02T08:59:32","modified_gmt":"2026-04-02T08:59:32","slug":"noutati-33","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5146","title":{"rendered":"Noutati"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Mister, senzualitate si intimitate<\/STRONG><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Acestea ar fi cele trei atribute fundamentale care trebuie implicate in edificarea Lovemark-urilor, adica a acelor branduri care sa asigure fidelitatea \u0084dincolo de ratiune\u0093 a consumatorilor. Cel care a inaugurat si a fundamentat aceasta teorie este Kevin Roberts. Pornind de la constatarea potrivit careia brandurile actuale sunt secatuite iar milioanele de produse existente sunt banale si par sa fie private de viitor, autorul teoriei \u0084viitorul dincolo de branduri\u0093 sustine ca filosofia succesului in materie de piata sta in inventarea unor produse si experiente noi care sa aiba calitatea de a starni legaturi emotionale de lunga durata cu consumatorii. Volumul foloseste intreaga pricepere, talentul creativ si experienta uriasa a autorului, care este director executiv (worldwide) la Saatchi &#038; Saatchi, supervizor al unei echipe de circa 7.000 de creativi din 82 de tari. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><EM>Kevin Roberts, Lovemarks, <\/EM><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><EM>BizBooks, Bucuresti, 2006<\/EM><\/P><\/SPAN><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG><BR>\u0084La douce <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:country-region w:st=\"on\">France<\/st1:country-region><\/st1:place>\u0093<\/STRONG><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Asezat sub un motto din Camus (\u0084Exista un timp al trairii si un timp al marturisirii acestei trairi\u0093), jurnalul parizian al lui Eugen Simion nu este o cronica a vietii intime a autorului sau o insiruire de marunte evenimente cotidiene, ci o suita de pagini literare, atent articulate si facute sa marturiseasca \u0084la rece\u0093 experienta pariziana a autorului. Cartea prilejuieste bucuria descoperirii unui univers intelectual care nu \u0084dateaza\u0093, incitant si profund, dincolo de orice frontiere temporale. Pe scurt, despre impactul acestei intalniri cu \u0084dulcea Franta\u0093, scriitorul spune: \u0084O experienta capitala. Parisul m-a spalat de prejudecati si mi-a dat un veritabil gust european. Atunci m-am vindecat, cred, de complexele intelectualului roman\u0093. Alaturi de aceasta \u0084ucenicie\u0093 a libertatii si a construirii interioare raman, oricand, valabile paginile despre profilul si efervescenta culturala ale Orasului Lumina.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><EM>Eugen Simion, Timpul trairii, timpul marturisirii, <\/EM><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><EM>Editura Corint, Bucuresti, 2006<\/EM><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mister, senzualitate si intimitate &nbsp; Acestea ar fi cele trei atribute fundamentale care trebuie implicate in edificarea Lovemark-urilor, adica a acelor branduri care sa asigure fidelitatea \u0084dincolo de ratiune\u0093 a consumatorilor. Cel care a inaugurat si a fundamentat aceasta teorie este Kevin Roberts. Pornind de la constatarea potrivit careia brandurile actuale sunt secatuite iar milioanele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[1630],"class_list":["post-5146","post","type-post","status-publish","format-standard","hentry","category-arta-si-societate","tag-noutati"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5146"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5146\/revisions"}],"predecessor-version":[{"id":83228,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5146\/revisions\/83228"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}