{"id":51417,"date":"2011-10-20T18:11:00","date_gmt":"2011-10-20T18:11:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51417"},"modified":"2026-04-03T06:02:21","modified_gmt":"2026-04-03T06:02:21","slug":"stefan-iordache-leo-burnett-am-gresit-ca-nu-am-cerut-tarife-mai-mari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51417","title":{"rendered":"\u015etefan Iordache, Leo Burnett: &#8220;Am gre\u015fit c\u0103 nu am cerut tarife mai mari&#8221;"},"content":{"rendered":"<p>&#8220;Puteam face mai mult privind remunerarea ideilor creative&#8221;, spune \u015etefan Iordache, care, al\u0103turi de sora sa, Ioana Iordache, conduce de 17 ani Leo Burnett \u00een Rom\u00e2nia, unul dintre marii c\u00e2\u015ftig\u0103tori ai galei &#8220;10 ani de creativitate rom\u00e2neasc\u0103&#8221;. Iordache crede c\u0103 rolul grupurilor de comunicare este acum mai important dec\u00e2t oric\u00e2nd, \u00een condi\u0163iile \u00een care problemele de marketing ale clien\u0163ilor au devenit at\u00e2t de complicate \u00eenc\u00e2t furnizarea unei simple campanii de comunicare nu mai este suficient\u0103. &#8220;Acum trebuie s\u0103 le oferim solu\u0163ii de business a c\u0103ror eficien\u0163\u0103 s\u0103 poat\u0103 fi m\u0103surat\u0103 rapid&#8221;, adaug\u0103 Iordache.<\/p>\n<p>Din punctul s\u0103u de vedere, at\u00e2t publicitarii, c\u00e2t \u015fi clien\u0163ii trebuie s\u0103 se \u00eentoarc\u0103 la \u00eendr\u0103zneala de acum 10 ani, c\u00e2nd companiile nu erau reticente la experimente. De asemenea, o alt\u0103 problem\u0103 pe care o au publicitarii este c\u0103, de multe ori, companiile client aleg proiecte sau agen\u0163ii cu care s\u0103 lucreze doar \u00een func\u0163ie de pre\u0163.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u015etefan Iordache, COO-ul grupului de comunicare Leo Burnett Rom\u00e2nia, spune c\u0103, privind \u00een retrospectiv\u0103, de-a lungul timpului ar fi trebuit s\u0103 perceap\u0103 tarife mai mari clien\u0163ilor \u015fi s\u0103 contribuie astfel la educarea pie\u0163ei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[2181,22,8930],"class_list":["post-51417","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-leo-burnett","tag-media","tag-stefan-iordache"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51417"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51417\/revisions"}],"predecessor-version":[{"id":68331,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51417\/revisions\/68331"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}