{"id":51194,"date":"2011-10-11T10:30:00","date_gmt":"2011-10-11T10:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51194"},"modified":"2026-04-03T05:55:45","modified_gmt":"2026-04-03T05:55:45","slug":"mccann-erickson-romania-deja-a-inceput-sa-se-contureze-ca-un-hub-regional-de-creativitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51194","title":{"rendered":"McCann Erickson: Rom\u00e2nia deja a \u00eenceput s\u0103 se contureze ca un hub regional de creativitate"},"content":{"rendered":"<p>&#8220;Vrem s\u0103 ne extindem mai mult \u00een afara grani\u0163elor Ro\u00adm\u00e2\u00adniei. Avem deja un client din domeniul telefoniei mobile din zona \u0163\u0103rilor baltice. De Coca-Cola ne ocup\u0103m \u00een 23 de \u0163\u0103ri, nu doar \u00een Europa Central\u0103 \u015fi de Est, ci \u015fi \u00een Italia, Aus\u00adtria, Elve\u0163ia \u015fi Grecia. Acum deja suntem \u00een competi\u0163ie pentru un proiect global din domeniul FMCG&#8221;, a spus Adrian Bo\u0163an, creative director \u00een cadrul McCann Erickson, f\u0103r\u0103 a oferi mai multe detalii. El spune c\u0103 \u00een condi\u0163iile \u00een care de pe pia\u0163a local\u0103 deja se export\u0103 foarte mul\u0163i creativi, \u00een Moscova sau chiar New York, din Rom\u00e2nia s-ar putea exporta \u015fi campanii.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/eveniment\/mccann-erickson-romania-deja-a-inceput-sa-se-contureze-ca-un-hub-regional-de-creativitate-8853608\" target=\"_blank\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul de comunicare BV McCann Erickson Rom\u00e2nia, condus de Bogdan Enoiu, are \u00een plan s\u0103 atace pie\u0163ele externe, miz\u00e2nd pe faptul c\u0103 Rom\u00e2nia deja a \u00eenceput s\u0103 se contureze ca un hub regional de creativitate. Un prim exemplu \u00een acest sens sunt clien\u0163ii pe care grupul i-a c\u00e2\u015ftigat peste grani\u0163\u0103: un operator telecom din zona \u0163\u0103rilor baltice \u015fi Coca-Cola.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[632,7296,24806,13959],"class_list":["post-51194","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-actualitate","tag-creativitate","tag-enoiu","tag-publicitari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51194"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51194\/revisions"}],"predecessor-version":[{"id":68117,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51194\/revisions\/68117"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}