{"id":5116,"date":"2006-08-15T13:18:00","date_gmt":"2006-08-15T13:18:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=5116"},"modified":"2026-04-02T08:58:33","modified_gmt":"2026-04-02T08:58:33","slug":"85-mld-risipiti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=5116","title":{"rendered":"85 mld. $ risipiti"},"content":{"rendered":"

Cat se pierde, in total, din pricina publicitatii ineficiente? Grea intrebare, ingrozitor raspuns: companiile investesc anual, in total, peste 85 mld. $ in campanii care nu-si ating scopul, dupa cum estimeaza doi americani, Rex Briggs si Greg Stuart, intr-un volum care va fi lansat pe piata luna viitoare. <\/SPAN>
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Volumul, intitulat \u0084What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds\u0093, inventariaza greselile cele mai frecvente pe care o firma le face cand investeste in publicitate si ofera un ghid practic pentru evitarea acestora. <\/P>

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Cei doi autori se bazeaza pe rezultatele unei cercetari recente, care a costat 4 milioane de dolari, prin care au incercat sa masoare eficienta publicitatii si sa ajute la optimizarea bugetelor de campanie. Briggs si Stuart au lucrat cu 20 de mari companii americane (printre care P&G si Ford), folosind metode originale de cercetare. Volumul rezultat da marketingului o baza stiintifica si incearca sa faca succesul mai previzibil, mai sigur. Desi cartea nu a fost inca lansata, a inceput deja sa se scrie despre ea. Bob Liodice, presedintele executiv al Asociatiei Nationale a Advertiserilor din SUA, spune ca \u0084daca ar fi sa citesti o singura carte despre advertising, atunci aceea trebuie sa fie \u00abWhat Sticks\u00bb – e cel mai complet inventar al cailor spre succes in dezvoltarea de campanii de advertising pe care am citit-o vreodata\u0093.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"

Cat se pierde, in total, din pricina publicitatii ineficiente? Grea intrebare, ingrozitor raspuns: companiile investesc anual, in total, peste 85 mld. $ in campanii care nu-si ating scopul, dupa cum estimeaza doi americani, Rex Briggs si Greg Stuart, intr-un volum care va fi lansat pe piata luna viitoare. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[4393],"class_list":["post-5116","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-85-mld-risipiti"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5116"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5116\/revisions"}],"predecessor-version":[{"id":26511,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/5116\/revisions\/26511"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}