{"id":51116,"date":"2011-10-08T15:28:54","date_gmt":"2011-10-08T15:28:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=51116"},"modified":"2026-04-03T05:54:11","modified_gmt":"2026-04-03T05:54:11","slug":"secretul-succesului-coca-cola-de-ce-compania-nu-va-produce-niciodata-bauturi-alcoolice","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=51116","title":{"rendered":"Secretul succesului Coca-Cola: De ce compania nu va produce niciodat\u0103 b\u0103uturi alcoolice"},"content":{"rendered":"

Omul turc de afaceri Muhtar Kent (59 de ani) a prins gustul afacerilor \u00eenc\u0103 de pe b\u0103ncile \u015fcolilor de business pe care le-a absolvit \u00een Anglia. Cu un tat\u0103 consul, Kent a p\u0103r\u0103sit \u0163ara natal\u0103 \u00een favoarea Londrei la v\u00e2rsta de 19 ani. Pu\u0163in mai t\u00e2rziu, a ajuns s\u0103 lucreze la birourile Coca-Cola din Statele Unite, dup\u0103 ce a g\u0103sit un anun\u0163 \u00eentr-un ziar din Anglia. Fostul agent de v\u00e2nz\u0103ri \u015fi-a dep\u0103\u015fit \u00een timp condi\u0163ia, descoperind tainele marketingului, ale distribu\u0163iei \u015fi logisticii. Din iulie 2008 conduce o companie cu 33 de milioane de fani declara\u0163i pe re\u0163elele de socializare.<\/p>\n

Ast\u0103zi, Kent spune c\u0103 a \u00eencercat s\u0103 re\u00eentinereasc\u0103 perspectivele Coca-Cola, cultura corporatist\u0103 u\u015for “arogant\u0103” \u015fi s\u0103 reinvesteasca costurile dividendelor \u00een promovarea \u015fi dezvoltarea brandului.<\/p>\n

Cite\u015fte mai multe despre secretul succesului<\/a> Coca-Cola pe www.incont.ro.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

De c\u00e2nd a devenit Chief Executive Officer (CEO) la Coca-Cola, Muhtar Kent a stabilit c\u00e2teva reguli fundamentale legate de cre\u015fterea v\u00e2nz\u0103rilor pe termen lung, chiar vizavi de pia\u0163a american\u0103, suprasaturat\u0103 de produsele m\u0103rcii. Mai mult, Kent \u015fi-a propus s\u0103 dubleze veniturile companiei p\u00e2n\u0103 \u00een 2020. Despre planurile sale, dar \u015fi despre motivele pentru care produc\u0103torul global de b\u0103uturi acidulate nu va comercializa niciodat\u0103 b\u0103uturi alcoolice, \u015feful general al Coca-Cola a vorbit \u00eentr-un interviu acordat Harvard Business Review.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,4888,24754],"class_list":["post-51116","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-secret","tag-succesului"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51116"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51116\/revisions"}],"predecessor-version":[{"id":68076,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/51116\/revisions\/68076"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}