“Colaborarea cu Bel se \u00eenscrie \u00een strategia noastr\u0103 de a oferi consumatorilor produse s\u0103n\u0103toase pentru \u00eentreaga familie”, declar\u0103 Adrian Pascu, Danone Rom\u00e2nia.
\n“Datorit\u0103 for\u0163ei sale de v\u00e2nz\u0103ri \u015fi re\u0163elei de distribu\u0163ie excelente, Danone este partenerul ideal pentru Bel \u00een Rom\u00e2nia”, declar\u0103 Boyan Neytchev, Managing Director Bel Central Europe.
\nConform reprezentan\u0163ilor celor dou\u0103 companii, pia\u0163a local\u0103 de br\u00e2nzeturi, pe segmentul br\u00e2nz\u0103 topit\u0103 \u00een special, are un poten\u0163ial de cre\u015ftere ridicat – consumul per capita fiind sc\u0103zut, \u00een raport cu media european\u0103.
\nGrupul Bel este lider mondial pe segmentul br\u00e2nzeturilor, cu o cifr\u0103 de afaceri de 2,4 miliarde euro \u00een 2010. Are aproape 11.300 angaja\u0163i \u00een aproximativ 30 de subsidiare din \u00eentreaga lume, 26 de facilit\u0103\u0163i de produc\u0163ie, produsele fiind distribuite \u00een peste 120 de \u0163\u0103ri.
\nDanone Rom\u00e2nia este lider de pia\u0163\u0103 \u00een categoria produselor lactate proaspete, \u00eenregistr\u00e2nd \u00een anul 2010 o cifr\u0103 de afaceri de 476 milioane lei, \u00een cre\u015ftere fa\u0163\u0103 de anul precedent. Compania are \u00een prezent 740 de angaja\u0163i \u015fi un portofoliu cu 70 de referin\u0163e de produs, principalele m\u0103rci fiind: Activia, Danonino, Actimel, Nutriday, Cremosso, Danette, Casa Bun\u0103.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cencep\u00e2nd cu aceast\u0103 toamn\u0103, Danone Rom\u00e2nia ofer\u0103 servicii de distribu\u0163ie \u015fi marketing pentru produsele companiei franceze, Bel Group, pe pia\u0163a rom\u00e2neasc\u0103. Prin acest parteneriat, Danone re-lanseaz\u0103 \u00een \u0163ara noastr\u0103 c\u00e2teva branduri ale Grupului Bel: La Vache Qui Rit, Kiri, Mini BabyBel \u015fi Pick&Croq.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7926,24501],"class_list":["post-50692","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-danone","tag-la-vache-qui-rit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50692"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50692\/revisions"}],"predecessor-version":[{"id":67695,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50692\/revisions\/67695"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}