A trecut deja mai mult de o lun\u0103 de c\u00e2nd Google Plus a fost lansat, iar febra c\u0103ut\u0103rii unei invita\u0163ii care s\u0103 permit\u0103 accesul \u00een noua re\u0163ea de socializare a cam \u00eencetat. Probabil to\u0163i cei care au dorit au \u00eencercat rivalul re\u0163elei Facebook. Dup\u0103 c\u00e2teva s\u0103pt\u0103m\u00e2ni de utilizare, o compara\u0163ie sumar\u0103 cu Facebook vine automat, iar din perspectiva mea verdictul e simplu: Google Plus are o interfa\u0163\u0103 mai simpl\u0103 \u015fi mai elegant\u0103, dar Facebook are mult mai mul\u0163i utilizatori. Dar, a\u015fa cum am anticipat, indiferent c\u00e2t de confortabil se simte Facebook prin prisma celor peste 750 de milioane de utilizatori, apari\u0163ia unui rival a impulsionat gigantica re\u0163ea s\u0103 inoveze \u015fi s\u0103-\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 serviciile, \u00eencerc\u00e2nd s\u0103 ofere alternative proprii pentru c\u00e2t mai multe dintre atrac\u0163iile Google Plus. \u015ei viceversa, bine\u00een\u0163eles, cu diferen\u0163a c\u0103 Google \u00eencearc\u0103 mai mult s\u0103 ofere facilit\u0103\u0163i noi dec\u00e2t s\u0103 aduc\u0103 func\u0163ii din Facebook.<\/p>\n
Despre prima consecin\u0163\u0103 a rivalit\u0103\u0163ii am vorbit deja. Constat\u00e2nd superioritatea Google Plus \u00een materie de comunicare vocal\u0103 \u015fi video, Facebook s-a gr\u0103bit s\u0103 integreze Skype. Nici astfel nu a reu\u015fit s\u0103 echilibreze complet balan\u0163a, pentru c\u0103 Google ofer\u0103 prin func\u0163ia Hangout videoconferin\u0163e cu p\u00e2n\u0103 la zece participan\u0163i. \u00cens\u0103 aspectul \u00een care Google Plus s-a dovedit de la bun \u00eenceput net superior a fost reglajul fin al vizibilit\u0103\u0163ii post\u0103rilor prin organizarea contactelor \u00een a\u015fa-numitele cercuri. \u015ei Facebook dispunea de c\u00e2teva facilit\u0103\u0163i \u00een aceast\u0103 privin\u0163\u0103, dar incomparabil mai pu\u0163in accesibile \u015fi flexibile, a\u015fadar a fost \u00een situa\u0163ia de a compensa cumva aceast\u0103 caren\u0163\u0103. Zilele trecute a anun\u0163at “Smart Lists” – listele de prieteni se vor completa automat cu colegi de serviciu sau de \u015fcoal\u0103, familie sau zon\u0103 de proximitate \u015fi vor fi oarecum echivalente cu cercurile din Google Plus.<\/p>\n
O alt\u0103 diferen\u0163\u0103 \u00eentre cele dou\u0103 re\u0163ele o reprezint\u0103 rela\u0163ia de “prietenie”, care \u00een Facebook este simetric\u0103 (adic\u0103 prietenia este neap\u0103rat reciproc\u0103 \u015fi se accept\u0103 sau nu), \u00een vreme ce la Google este asimetric\u0103, \u00een sensul c\u0103 pot s\u0103 adaug \u00een cercurile mele utilizatori f\u0103r\u0103 ca ace\u015ftia s\u0103 m\u0103 includ\u0103 printre prieteni. Avantajul asimetriei este c\u0103 m\u0103 pot “abona” la post\u0103rile unor persoane publice (jurnali\u015fti, politicieni sau chiar reviste sau companii) f\u0103r\u0103 ca ace\u015ftia s\u0103 trebuiasc\u0103 s\u0103-mi accepte o invita\u0163ie. Evident, voi vedea doar mesajele publice ale acestora. \u00cen Facebook se ajungea la situa\u0163ia ca astfel de persoane s\u0103 aib\u0103 mii de “prieteni” \u015fi, evident, fluxul de mesaje devenea extrem de \u00eenc\u0103rcat. Tot zilele acestea, Facebook a \u00eencercat s\u0103 corecteze acest dezavantaj, introduc\u00e2nd butonul “Subscribe” (abonare), care permite utilizatorilor s\u0103 primeasc\u0103 post\u0103rile publice ale altor utilizatori f\u0103r\u0103 ca aceasta s\u0103 necesite o cerere formal\u0103 de \u00eemprietenire, cu c\u00e2teva posibilit\u0103\u0163i de filtrare (de exemplu, doar anumite tipuri de mesaje). \u00cen aceast\u0103 variant\u0103, personajul public trebuie s\u0103 permit\u0103 abonarea (nu individual, desigur) \u015fi o poate dezactiva. Cred c\u0103 Facebook iese \u00een avantaj la acest capitol.<\/p>\n
Ce face \u00een timpul acesta Google? \u00een primul r\u00e2nd, a dat o func\u0163ionalitate mai util\u0103 butonului “1” (plus one), care s-a r\u0103sp\u00e2ndit \u00een tot web-ul. Dac\u0103 p\u00e2n\u0103 acum era doar un soi de recomandare, acum a devenit echivalent cu “Like” din Facebook, adic\u0103 pagina “plusat\u0103” poate fi postat\u0103 pe Google Plus, cu reglajul obi\u015fnuit al distribu\u0163iei. Astfel ia sf\u00e2r\u015fit situa\u0163ia jenant\u0103 \u00een care un videoclip din YouTube putea fi postat direct pe Facebook, dar nu \u015fi \u00een Plus. Pe de alt\u0103 parte, Angry Birds a ajuns \u015fi \u00een Google Plus, \u00eempreun\u0103 cu o \u00eentreag\u0103 galerie de jocuri, toate cu caracteristici sociale. \u00cens\u0103 principalele nout\u0103\u0163i pe care le aduce re\u0163eaua lui Google se refer\u0103 la func\u0163ionalit\u0103\u0163i pe care Facebook nu le poate reproduce, pentru simplul motiv c\u0103 se refer\u0103 la integrarea unor servicii de\u0163inute de Google (prin a\u015fa-numitele “snippets”). De exemplu, h\u0103r\u0163ile din Google Maps cap\u0103t\u0103 acum un caracter social: dac\u0103 v\u0103d o hart\u0103, pot oric\u00e2nd s\u0103 o partajez cu prietenii din anumite cercuri. La fel se \u00eent\u00e2mpl\u0103 cu Google Books, cu Offers \u015fi Product Search, care pot fi distribuite prin simpla ac\u0163ionare a butonului “Share” din bara de instrumente pe care Google Plus o instaleaz\u0103 \u00een browser. Avantajul este \u00een principal comoditatea \u015fi e de a\u015fteptat ca Google s\u0103 integreze \u015fi alte servicii, cum ar fi Google Docs.<\/p>\n
Concluzia este evident\u0103: competi\u0163ia este acerb\u0103 \u015fi este u\u015for de prezis cine va avea c\u00e2\u015ftig de cauz\u0103: utilizatorii, desigur, fie c\u0103 utilizeaz\u0103 Facebook, fie Google Plus.<\/p>\n","protected":false},"excerpt":{"rendered":"
Se \u015ftie de mult\u0103 vreme c\u0103 ritmul inova\u0163iilor \u015fi al \u00eembun\u0103t\u0103\u0163irii produselor \u015fi serviciilor cre\u015fte odat\u0103 cu concuren\u0163a de pe pia\u0163\u0103. Ilustrarea perfect\u0103 a acestei corel\u0103ri o reprezint\u0103 competi\u0163ia dintre Facebook \u015fi Google Plus.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[6351,7320,5431,265,7107,7104,7105],"class_list":["post-50635","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-concurenta","tag-facebook","tag-google","tag-inovatie","tag-mircea-sarbu","tag-opinii","tag-weboscop"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50635"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50635\/revisions"}],"predecessor-version":[{"id":67642,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50635\/revisions\/67642"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}