Cum num\u0103rul magazinelor independente de mod\u0103 de lux din SUA se afl\u0103 \u00een sc\u0103dere, cele care vor s\u0103 r\u0103m\u00e2n\u0103 pe pia\u0163\u0103 trebuie s\u0103-\u015fi c\u00e2\u015ftige \u015fi s\u0103-\u015fi p\u0103streze clien\u0163ii prin metode accesibile numai lor, scrie The Wall Street Journal.<\/p>\n
O metod\u0103 foarte bun\u0103 o reprezint\u0103 serviciile personalizate, cum ar fi mici repara\u0163ii pentru hainele de la magazin sau comandatul unui articol vestimentar de la concuren\u0163\u0103, \u00een caz c\u0103 m\u0103sura sau culoarea dorit\u0103 de client nu este disponibil\u0103. Faptul c\u0103 nu fac parte dintr-o re\u0163ea le permite micilor magazine independente s\u0103-\u015fi \u00eembie clien\u0163ii cu oferte pe care marile re\u0163ele nu le pot face, pentru c\u0103 nu au cum s\u0103-\u015fi cunoasc\u0103 fiecare client \u00een parte. Patroana unui boutique de pe Madison Avenue din New York \u00ee\u015fi ajut\u0103 clientele s\u0103 personalizeze articolele vestimentare pe care le cump\u0103r\u0103, modific\u00e2ndu-le gratuit astfel \u00eenc\u00e2t s\u0103 le vin\u0103 c\u00e2t mai bine.<\/p>\n
\u00cen plus, cum num\u0103rul celor ce trec pragul micilor magazine ca s\u0103 cumpere ceva este mai mic, proprietarii \u015fi angaja\u0163ii \u015ftiu bine ce m\u0103suri poart\u0103 clien\u0163ii \u015fi ce preferin\u0163e au, astfel \u00eenc\u00e2t le pot comanda rapid \u00eembr\u0103c\u0103minte pe gustul lor din ultimele colec\u0163ii prezentate la New York, Milano, Paris sau Londra, pe c\u00e2nd marile magazine comercializeaz\u0103 produse alese pe tipuri generale de clien\u0163i.<\/p>\n
Un magazin din Santa Monica, \u00een California, d\u0103 cu \u00eemprumut clientelor fidele haine din colec\u0163iile din anii trecu\u0163i \u015fi, de asemenea, trimite angaja\u0163i acas\u0103 la cliente, ca s\u0103 le ajute s\u0103 sorteze \u00eembr\u0103c\u0103mintea pe care nu mai vor s\u0103 o poarte. Strategia acestui magazin presupune \u015fi c\u0103utarea de designeri mai pu\u0163in cunoscu\u0163i, ale c\u0103ror crea\u0163ii s\u0103 le prezinte clientelor.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ca s\u0103 supravie\u0163uiasc\u0103 \u00een lupta cu re\u0163elele de magazine ale caselor de mod\u0103 \u015fi cu magazinele online, micile magazine de mod\u0103 de lux au ca arm\u0103 serviciile personalizate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[4126,240,6351,8199,4127,387,6481,8122,212,106],"class_list":["post-50473","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-clienti","tag-comert","tag-concurenta","tag-haine","tag-lux","tag-magazine","tag-moda","tag-oferta","tag-panorama","tag-sua"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50473"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50473\/revisions"}],"predecessor-version":[{"id":67486,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50473\/revisions\/67486"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}