\u00cempreun\u0103 cu hipermarketurile Carrefour, Real, Cora \u015fi Auchan, MasterCard Europe desf\u0103\u015foar\u0103 \u00een perioada 1 septembrie – 23 octombrie campania “P\u0103streaz\u0103 loc \u00een portofel pentru ceea ce conteaz\u0103 cu adev\u0103rat”.<\/p>\n
Promo\u0163ia se adreseaz\u0103 tuturor posesorilor de carduri MasterCard sau Maestro, ace\u015ftia fiind \u00eencuraja\u0163i s\u0103 \u00ee\u015fi utilizeze cardul pentru cump\u0103r\u0103turile s\u0103pt\u0103m\u00e2nale, \u00een 42 de hipermarketuri din 13 mari ora\u015fe: Bucure\u015fti, Bra\u015fov, Cluj, Ia\u015fi, Constan\u0163a, Pite\u015fti, Ploie\u015fti, Suceava, T\u00e2rgu-Mure\u015f, Timi\u015foara, Baia-Mare, Drobeta \u015fi Sibiu.
\n“Din 2001 \u015fi p\u00e2n\u0103 \u00een momentul de fa\u0163\u0103, campanile desf\u0103\u015furate au reu\u015fit s\u0103 determine o cre\u015ftere a num\u0103rului tranzac\u0163iilor cu carduri la comercian\u0163i \u015fi s\u0103 schimbe comportamentul rom\u00e2nilor, care erau obi\u015fnui\u0163i cu no\u0163iunea de cash”, spune Denisa Mateescu, General Manager pentru Rom\u00e2nia \u015fi Regiunea Balcanilor, MasterCard Europe. La sf\u00e2r\u015fitul trimestrului al doilea erau 113.100 de POS-uri \u00een \u00eentreaga \u0163ar\u0103.<\/p>\n
Cum fun\u0163ioneaz\u0103 campania? La intrarea \u00een hipermarket clien\u0163ii primesc flyere ce detaliaz\u0103 pa\u015fii de urmat. Dup\u0103 plata cump\u0103r\u0103turilor cu orice card MasterCard sau Maestro, indiferent de sum\u0103 sau de banca emitent\u0103, vor primi, fie de la casierie, fie direct de la standul de promo\u0163ie, c\u00e2te un card din carton. La stand vor fi invita\u0163i s\u0103 apropie cardul din carton de un dispozitiv ce imit\u0103 un POS \u015fi care este conectat la un laptop. Imediat, pe ecranul laptopului va ap\u0103rea un mesaj care \u00eei va informa dac\u0103 \u015fi ce au c\u00e2\u015ftigat.<\/p>\n
Este al treilea an consecutive \u00een care Mastercard desf\u0103\u015foar\u0103 o asemenea campanie. Anul acesta sunt puse \u00een joc peste 85.000 de premii, sunt implica\u0163i 600 de promoteri implica\u0163i, iar conceptul creative a fost dezvoltat de agen\u0163ia McCann Erickson.<\/p>\n
Premiile, g\u00e2ndite pentru a sublinia conceptul de familie, cuprind seturi de jocuri, albume foto \u015fi seturi de magne\u0163i de frigider, toate fiind oferite pe loc. Premiul cel mare const\u0103 \u00een suma de 1.000 de lei, ce va fi virat\u0103 direct pe cardul c\u00e2\u015ftig\u0103torului. Exist\u0103 168 de mari premii, c\u00e2te 4 \u00een fiecare dintre cele 42 de magazine participante. Valoarea total\u0103 a premiilor este de 634.752,64 lei.<\/p>\n
Promo\u0163ia se deruleaz\u0103 \u00een 14 magazine Carrefour, 14 magazine Real, 7 magazine Cora \u015fi 7 magazine Auchan din toat\u0103 \u0163ara, de joi p\u00e2n\u0103 duminic\u0103.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen perioada 1 septembrie \u2013 23 octombrie, timp de opt s\u0103pt\u0103m\u00e2ni, MasterCard Europe deruleaz\u0103 o campanie de \u00eencurajare a pl\u0103\u0163ilor cu cardul \u00een cele 4 lan\u0163uri principale de hipermarketuri din Rom\u00e2nia. Valoarea total\u0103 a premiilor este de peste 600.000 lei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7667,14077,9757],"class_list":["post-50275","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-card","tag-mastercard","tag-plata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50275"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50275\/revisions"}],"predecessor-version":[{"id":50291,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50275\/revisions\/50291"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}