Redeleanu a venit la conducerea Scandia cu un mandat care a vizat o nou\u0103 strategie de dezvoltare profitabil\u0103, modernizarea \u015fi restructurarea companiei, rebrandingul \u015fi relansarea portofoliului de produse precum \u015fi finalizarea investi\u0163iei de peste 40 milioane de euro \u015fi lansarea noilor capacit\u0103\u0163i de produc\u0163ie construite l\u00e2ng\u0103 Sibiu.<\/p>\n
Strategia companiei a inclus \u015fi dezvoltarea agresiv\u0103 a businessului de export (estimat la 8% din cifra de afaceri \u00een 2011) prin lansarea brandului Scandia \u00een Ungaria, Bulgaria \u015fi Moldova, consolidarea cotei de pia\u0163\u0103 \u00een Rom\u00e2nia prin inova\u0163ie continu\u0103, precum \u015fi lansarea a noi segmente de business precum QSR (restaurante cu servire rapid\u0103). \u00cen 2010, Scandia Sibiu s-a rebranduit \u00een Scandia Food, o companie cu viziunea de a deveni lider pe pia\u0163a produc\u0103torilor de alimente din Rom\u00e2nia.<\/p>\n
“A fost un mandat complex \u015fi o oportunitate extraordinar\u0103 de a contribui la modernizarea complet\u0103 a uneia dintre cele mai importante companii rom\u00e2ne\u015fti, lider \u00een pie\u0163ele pe care activeaz\u0103 \u015fi cu un portofoliu de branduri care, definite acum strategic, vor constitui nume importante pe pia\u0163a de produse alimentare”, a declarat Redeleanu.<\/p>\n
Scandia Food este lider pe pia\u0163a conservelor pe baz\u0103 de carne din Rom\u00e2nia, avand o cot\u0103 de pia\u0163\u0103 \u00een volum de peste 54% (sursa: MEMRB, iunie-iulie 2010), \u00een cre\u015ftere cu aproape un procent fa\u0163a de aceea\u015fi perioad\u0103 din 2009.<\/p>\n
\u00cen cea mai mare categorie a acestei pie\u0163e, pate cu ficat, Scandia Food a atins \u00een iunie-iulie 2010 o cot\u0103 \u00een volum de peste 70%, \u00een cre\u015ftere cu aproape trei puncte procentuale fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului precedent.<\/p>\n
Scandia Food este prezent\u0103 \u00een Rom\u00e2nia prin m\u0103rcile sale principale: Scandia Sibiu Bucegi \u015fi Sadu.<\/p>\n","protected":false},"excerpt":{"rendered":"
Robert Redeleanu, director general al Scandia, \u00ee\u015fi \u00eencheie mandatul la conducerea companiei. Scandia este unul dintre cei mai importan\u0163i producatori rom\u00e2ni de produse alimentare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7218],"tags":[6278,7203,19530,12538],"class_list":["post-50117","post","type-post","status-publish","format-standard","hentry","category-resurse-umane","tag-fmcg","tag-resurse-umane","tag-robert-redeleanu","tag-scandia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50117"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50117\/revisions"}],"predecessor-version":[{"id":67161,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50117\/revisions\/67161"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}