Anun\u0163ul privind preluarea de c\u0103tre Google a companiei Motorola Mobility a luat lumea prin surprindere \u015fi a generat nenum\u0103rate analize \u015fi specula\u0163ii privind viitorul platformei Android, care a avut p\u00e2n\u0103 acum un ritm de cre\u015ftere fabulos. Majoritatea analizelor a pornit de la premisa c\u0103 Google \u00eencearc\u0103 s\u0103 adopte modelul practicat de Apple, adic\u0103 s\u0103 dezvolte \u00een mod integrat hardul \u015fi softul. \u00cen aceast\u0103 ipotez\u0103 – pe care trebuie s\u0103 recunosc c\u0103 am acceptat-o \u00een primele zile – Google ar ajunge s\u0103 concureze direct cu fo\u015ftii s\u0103i parteneri, adic\u0103 fabrican\u0163ii de telefoane inteligente bazate pe Android. Ace\u015ftia sunt foarte numero\u015fi, dar \u00een r\u00e2ndurile urm\u0103toare m\u0103 voi referi la cei mai importan\u0163i: Samsung \u015fi HTC, adic\u0103 fabrican\u0163ii celor dou\u0103 aparate sub brandul Google, Nexus One \u015fi respectiv Nexus S.
\nScenariul pesimist este c\u0103 Google va favoriza Motorola prin branding \u015fi printr-o anumit\u0103 exclusivitate privind noi func\u0163ionalit\u0103\u0163i sau versiuni ale sistemului Android, ceea ce va determina Samsung \u015fi HTC s\u0103 adopte o alt\u0103 platform\u0103 software, varianta cea mai plauzibil\u0103 fiind Windows Phone de la Microsoft. Rezultatul previzibil ar fi c\u0103 Android \u00ee\u015fi va pierde av\u00e2ntul \u015fi cota de pia\u0163\u0103. Anali\u015ftii au preferat s\u0103 ignore inten\u0163iile declarate de Google cu ocazia achizi\u0163iei, consider\u00e2ndu-le simple exerci\u0163ii de PR.<\/p>\n
Acest scenariu are \u00eens\u0103 un punct slab: presupune c\u0103 Larry Page (\u015feful de la Google) este un idiot capabil s\u0103-\u015fi trag\u0103 singur un glon\u0163 \u00een picior. Or, eu nu am probe \u00een acest sens \u015fi sunt sigur c\u0103 riscurile au fost atent calculate \u015fi gestionate. Cred c\u0103 Motorola va func\u0163iona ca o companie independent\u0103 (a\u015fa cum au anun\u0163at oficialii de la Google) \u015fi nu va avea parte de un tratament privilegiat, motivele fiind trei la num\u0103r. Primul este c\u0103 Motorola este deja o companie cu experien\u0163\u0103 \u00een platforma Android, care a realizat aparate de succes pe aceast\u0103 platform\u0103 (telefoanele Droid \u015fi Atrix, precum \u015fi tableta Xoom). Alt motiv este c\u0103 integrarea celor dou\u0103 firme ar fi extrem de dificil\u0103 \u015fi costisitoare. \u00cen fine, Google nu vrea s\u0103-\u015fi atrag\u0103 ostilitatea fabrican\u0163ilor de aparate bazate pe Android. Probabil c\u0103 Motorola va avea o marj\u0103 de profit sc\u0103zut\u0103 (poate chiar mici pierderi), dar de\u0163ine o pozi\u0163ie foarte bun\u0103 \u00een zona set-top boxes \u015fi Google poate profita de aceasta pentru a-\u015fi impune platforma Google TV. \u00cens\u0103 important este c\u0103, \u00een cele din urm\u0103, Samsung \u015fi HTC vor avea numai de c\u00e2\u015ftigat din achizi\u0163ie.<\/p>\n
\u00centrebarea care se ridic\u0103 este evident\u0103: de ce a cheltuit Google aproape 10 miliarde de dolari (adic\u0103 12,5 minus cele trei miliarde \u00een numerar de\u0163inute de Motorola) pentru o companie care nu-i aduce un avantaj semnificativ? Miza achizi\u0163iei o reprezint\u0103 brevetele de\u0163inute de Motorola. De fapt asta a cump\u0103rat Google: circa 17.000 de patente valide, plus \u00eenc\u0103 7.500 \u00een curs de validare. Probabil c\u0103 Google va face o \u00een\u0163elegere de tip cross-patenting cu fabrican\u0163ii de aparate Android, protej\u00e2ndu-i astfel de atacurile alian\u0163ei formate din Apple, Microsoft \u015fi Oracle – ceea ce nu-i pu\u0163in lucru, av\u00e2nd \u00een vedere c\u0103 HTC pl\u0103te\u015fte deja c\u0103tre Microsoft o tax\u0103 pentru fiecare aparat Android pe care-l produce, tocmai pentru a-\u015fi cump\u0103ra lini\u015ftea privind proprietatea intelectual\u0103. Acest r\u0103zboi al patentelor seam\u0103n\u0103 izbitor cu “r\u0103zboiul rece” prin faptul c\u0103 se bazeaz\u0103 pe principiul MAD (Mutual Assured Destruction), astfel \u00eenc\u00e2t rareori se ajunge la ac\u0163iuni \u00een justi\u0163ie. Competitorii prefer\u0103 s\u0103-\u015fi arate “mu\u015fchii” (adic\u0103 portofoliile de brevete) \u015fi s\u0103 se amenin\u0163e reciproc.<\/p>\n
Va putea face fa\u0163\u0103 Google acestui r\u0103zboi? La nivelul nucleului Linux, va avea sprijinul IBM. La nivelul func\u0163iilor de baz\u0103 incluse \u00een Java \u015fi amenin\u0163ate de Oracle, Google a folosit bibliotecile Apache Harmony \u015fi o ma\u015fin\u0103 virtual\u0103 Dalvik, ambele open source \u015fi greu de atacat. \u00cen fine, la nivelul func\u0163iilor de comunicare, amenin\u0163area vine de la Apple \u015fi Microsoft, care au reu\u015fit s\u0103 cumpere cele 6.000 de brevete de la falimentara companie canadian\u0103 Nortel. \u00cens\u0103 acum Google de\u0163ine un portofoliu mult mai mare, care include cele mai multe brevete privind tehnologiile 4G. Acestea au reprezentat miza afacerii \u015fi devine evident c\u0103 Google n-a avut de ales: a trebuit s\u0103 cumpere Motorola.<\/p>\n
Presupun\u00e2nd c\u0103, totu\u015fi, Samsung \u015fi HTC ar vrea s\u0103 renun\u0163e la Android, alternativa probabil\u0103 ar fi s\u0103 a\u015ftepte Windows Phone 8. \u00cens\u0103 Microsoft are cu Nokia o rela\u0163ie chiar mai str\u00e2ns\u0103 dec\u00e2t cea pe care o prev\u0103d \u00eentre Google \u015fi Motorola, a\u015fa c\u0103 nu v\u0103d de ce ar renun\u0163a la un sistem deschis \u015fi gratuit pentru unul proprietar \u015fi de\u0163inut de o companie mult mai pu\u0163in prietenoas\u0103 dec\u00e2t Google.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Motorola este compania care a inventat telefonul mobil \u015fi realizeaz\u0103 echipamente folosite de numeroase re\u0163ele de comunica\u0163ii. \u00cens\u0103 soarta i-a fost potrivnic\u0103 \u00een ultimii ani, iar solu\u0163ia de criz\u0103 a fost desprinderea ramurii de telefoane mobile \u015fi set-top boxes, cump\u0103rat\u0103 recent de Google.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[529],"tags":[7107,10703,7425,7104,7105],"class_list":["post-50025","post","type-post","status-publish","format-standard","hentry","category-opinii","tag-mircea-sarbu","tag-motorola","tag-nokia","tag-opinii","tag-weboscop"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50025"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50025\/revisions"}],"predecessor-version":[{"id":67073,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/50025\/revisions\/67073"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}