{"id":49978,"date":"2011-08-19T12:02:18","date_gmt":"2011-08-19T12:02:18","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=49978"},"modified":"2026-04-03T05:24:10","modified_gmt":"2026-04-03T05:24:10","slug":"tineri-manageri-de-top-eduard-macarescu-la-30-de-ani-coo-peste-un-business-de-aproape-40-de-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=49978","title":{"rendered":"TINERI MANAGERI DE TOP: Eduard M\u0103c\u0103rescu – la 30 de ani COO peste un business de aproape 40 de milioane de euro"},"content":{"rendered":"

\"\"<\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

La numai 30 de ani Eduard M\u0103c\u0103rescu se ocup\u0103 de opera\u0163iunile Lasselsberger \u00een Rom\u00e2nia, grup austriac produc\u0103tor de pl\u0103ci ceramice din care face parte, din 2004, firma rom\u00e2neasc\u0103 Cesarom. “Obiectivul pentru acest an este cre\u015fterea cu patru puncte procentuale a cotei de pia\u0163\u0103, \u00een contextul \u00een care industria continu\u0103 s\u0103 scad\u0103 cu 10%”, spune directorul opera\u0163ional al companiei.<\/p>\n

Cota de pia\u0163\u0103 a m\u0103rcii Cesarom a crescut inclusiv \u00een vreme de criz\u0103, de la 25% din pia\u0163a de pl\u0103ci ceramice \u00een 2008 la 36% \u00een anul urm\u0103tor \u015fi 36% \u00een 2010, urm\u00e2nd s\u0103 ajung\u0103 anul acesta la 42 de procente. La fel s-a \u00eent\u00e2mplat \u015fi cu cifra de afaceri, care \u00een primul an de criz\u0103 a fost de 35 de milioane de euro \u015fi care este estimat\u0103 s\u0103 se men\u0163in\u0103 anul acesta la 38,5 milioane de euro.<\/p>\n

Anul 2009 a fost unul destul de \u00eenc\u0103rcat pentru M\u0103c\u0103rescu, \u00eentruc\u00e2t compania a trecut printr-un proces de reorganizare. Produc\u0163ia din Bucure\u015fti a fost astfel relocat\u0103 la Cluj, stocurile au fost optimizate, iar anumite departamente au fost desfiin\u0163ate sau au fost regrupate. “Reorganizarea a \u00eensemnat \u015fi cre\u015fterea exporturilor care au ajuns anul trecut la 5% din afaceri”, spune managerul despre intrarea Cesarom pe pie\u0163e precum Finlanda, Serbia, Slovacia \u015fi Republica Moldova.<\/p>\n

M\u0103c\u0103rescu are \u00een subordine direct\u0103 100 de oameni \u015fi ocup\u0103 pozi\u0163ia actual\u0103 de la \u00eenceputul anului trecut, fiind responsabil de elaborarea strategiei de v\u00e2nz\u0103ri \u015fi a politicilor comerciale, de planificarea produc\u0163iei \u015fi a bugetului anual de cheltuieli. Absolvent al Facult\u0103\u0163ii de Management Comercial din cadrul Universit\u0103\u0163ii Dimitrie Cantemir \u015fi al Facult\u0103\u0163ii de Drept din cadrul Universit\u0103\u0163ii Nicolae Titulescu, managerul a venit la Lasselsberger \u00een 2008, ca director comercial, dup\u0103 ce \u015fi-a construit \u00eentreaga carier\u0103 \u00een jurul zonei comerciale la companii precum Delta Distribution, Plus Discount sau Rewe Rom\u00e2nia. Iar faptul c\u0103 vorbe\u015fte cinci limbi str\u0103ine, printre care german\u0103 sau maghiar\u0103, n-a f\u0103cut dec\u00e2t s\u0103-i \u00eenlesneasc\u0103 evolu\u0163ia profesional\u0103.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

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BUSINESS Magazin prezinta, in cea de-a sasea editie a anuarului 100 Tineri Manageri de Top, o noua generatie de business, managerii si antreprenorii de pana in 40 de ani care conduc cele mai importante si dinamice companii din Romania.<\/p>\n

Comanda acum varianta electronica a catalogului la pretul de 25 lei.<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Eduard M\u0103c\u0103rescu, directorul opera\u0163ional al Lasselsberger, este responsabil de afacerile de 38,5 de milioane de euro ale companiei \u015fi de cre\u015fterea acestora \u00een continuare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,49,18164,536,23977],"class_list":["post-49978","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-business-magazin","tag-eduard-macarescu","tag-gala","tag-lasselsberger"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49978"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49978\/revisions"}],"predecessor-version":[{"id":67027,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49978\/revisions\/67027"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}