{"id":49451,"date":"2011-07-24T14:00:00","date_gmt":"2011-07-24T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=49451"},"modified":"2026-04-03T05:09:53","modified_gmt":"2026-04-03T05:09:53","slug":"tineri-manageri-de-top-marijana-vasilescu-de-la-rbs-romania-cum-sa-cresti-o-afacere-bancara-de-la-zero","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=49451","title":{"rendered":"TINERI MANAGERI DE TOP: Marijana Vasilescu de la RBS Romania &#8211; cum sa cresti o afacere bancara de la zero"},"content":{"rendered":"<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/special\/cei-mai-importanti-tineri-manageri-din-romania-galerie-foto-8307793\/slide-2\"><br \/>\n<img width=\"501\" height=\"30\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5548\/8307793\/56\/banda-gala.jpg?width=501&#038;height=30\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p>Absolventa in 1996 de ASE, Facultatea de Comert, Marijana<br \/>\nVasilescu a inceput ca om de marketing in prima retea duty-free de<br \/>\nla noi: doi ani in care a invatat tehnica negocierii, ce inseamna<br \/>\nsa vinzi branduri de lux si a ajuns sef de departament la 23 de<br \/>\nani. De acolo a facut naveta la Ploiesti, inca doi ani, ca buyer si<br \/>\napoi coordonator de marketing pentru Unilever South Central Europe,<br \/>\napoi la Mars (Masterfoods). Marketingul de produse l-a schimbat<br \/>\nulterior cu marketingul de servicii, cand a aparut in Romania ABN<br \/>\nAmro, in 2004, unde a invatat pe rand produsele bancare si<br \/>\nspecificul lor. &#8220;Nu m-am ferit sa intreb acolo unde nu stiam despre<br \/>\nce e vorba; am invatat odata cu ceilalti oameni din filiala&#8221;, spune<br \/>\nea. Ciclul de construire a unei divizii de la zero l-a reluat in<br \/>\n2006, cand a acceptat sa conduca divizia de retail din Rusia &#8211; mai<br \/>\nexact la Moscova, unde s-a mutat impreuna cu cele doua fetite.<\/p>\n<p>In 2008, intoarsa acasa, reia ciclul o data in plus, ca sefa a<br \/>\nnoii divizii de Affluent Banking a RBS Romania, pentru ca dupa inca<br \/>\ndoi ani sa devina adjunct al directorului diviziei de retail si<br \/>\nsefa marketingului, avand in subordine 20 de oameni. Foarte<br \/>\nenergica, genul care considera curajul si indrazneala drept<br \/>\ncalitati obligatorii pentru un manager, Marijana Vasilescu afirma<br \/>\nca perioada cea mai grea a crizei a trecut cu bine pentru RBS<br \/>\nRomania: anul trecut banca a avut peste 150 mil. lei profit, cu<br \/>\ncirca 15% mai mult ca in 2009. Se vinde RBS Romania? &#8220;In acest<br \/>\nmoment sunt doar speculatii&#8221;, raspunde ea. Dar chiar daca s-ar<br \/>\nvinde, nu i-e teama ca va pierde clienti: nici in 2008, in plina<br \/>\ncriza a Royal Bank of Scotland, nici in 2009 n-au fugit clientii si<br \/>\ncu atat mai putin ar avea de ce s-o faca acum.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/special\/cei-mai-importanti-tineri-manageri-din-romania-galerie-foto-8307793\/slide-14\"><br \/>\n<img width=\"304\" height=\"30\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5548\/8307793\/55\/banda.jpg?width=304&#038;height=30\" \/><\/a><\/p>\n<hr \/>\n<hr \/>\n<p>BUSINESS Magazin prezinta, in cea de-a sasea editie a anuarului<br \/>\n100 Tineri Manageri de Top, o noua generatie de business, managerii<br \/>\nsi antreprenorii de pana in 40 de ani care conduc cele mai<br \/>\nimportante si dinamice companii din Romania.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-tineri-manageri-de-top-editia-2011-anuar-8325391\"\ntarget=\"_blank\">Comanda acum varianta electronica a catalogului la<br \/>\npretul de 25 lei.<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marijana Vasilescu e din 2004 in RBS, inca de pe cand banca incepuse ca filiala locala a ABN Amro. A coordonat aici pe rand marketingul, operatiunile de retail din Rusia, divizia de private banking si acum din nou marketingul si comunicarea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,49,536,23712,11553],"class_list":["post-49451","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-business-magazin","tag-gala","tag-marijana-vasilescu","tag-rbs-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49451"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49451\/revisions"}],"predecessor-version":[{"id":66547,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49451\/revisions\/66547"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}