{"id":49033,"date":"2011-07-05T15:31:00","date_gmt":"2011-07-05T15:31:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=49033"},"modified":"2026-04-02T20:56:43","modified_gmt":"2026-04-02T20:56:43","slug":"tineri-manageri-de-top-catalin-draguleanu-si-obiectivele-sale-la-carma-ariston","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=49033","title":{"rendered":"TINERI MANAGERI DE TOP: Catalin Draguleanu si obiectivele sale la carma Ariston"},"content":{"rendered":"<p>Din 2004 Catalin Draguleanu ocupa pozitia de director national<br \/>\nde vanzari in cadrul Ariston Thermo Romania, filiala locala a<br \/>\ngrupului Ariston care comercializeaza pe piata locala centrale<br \/>\ntermice, aparate de aer conditionat si panouri solare. Conduce o<br \/>\nechipa de noua oameni care a fost anul trecut responsabila de cifra<br \/>\nde afaceri de 30 de milioane de euro a companiei, in crestere de la<br \/>\n16,3 milioane de euro in 2009.<\/p>\n<p>&#8220;Pentru acest an obiectivul este un nou avans de 25% al<br \/>\nvanzarilor fata de anul trecut&#8221;, spune managerul despre afacerile<br \/>\ncare provin in proportie de 65% din centralele termice murale si de<br \/>\n25% din boilerele electrice, in timp ce restul se imparte intre<br \/>\naparate de aer conditionat si panouri solare. Draguleanu raspunde<br \/>\nde indeplinirea acestor obiective prin definirea unor politici<br \/>\ncomerciale adaptate pietei din Romania, pozitionarea produselor in<br \/>\npiata sau definirea canalelor de vanzare. Unul dintre proiectele<br \/>\nstrategice implementate, spre exemplu, de directorul national de<br \/>\nvanzari a fost Buy Back pentru centrale termice, care s-a derulat<br \/>\nanul trecut si a fost reluat si in 2011, intre 15 martie si 30<br \/>\niunie, pe fondul rezultatelor pozitive inregistrate &#8211; vanzari de<br \/>\naproximativ 5.000 de unitati.<\/p>\n<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/special\/cei-mai-importanti-tineri-manageri-din-romania-galerie-foto-8307793\/slide-2\"\ntarget=\"_blank\"><img height=\"30\" width=\"501\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5548\/8307793\/56\/banda-gala.jpg?width=501&#038;height=30\"\nalt=\"\" \/><\/a><\/p>\n<\/p>\n<\/p>\n<p>Astfel, compania a ajuns anul trecut la o cota de 33% din piata<br \/>\nlocala de centrale termice, fata de 28% in 2009, realizare la care<br \/>\na contribuit in foarte mare masura echipa de vanzari, alaturi de<br \/>\ndezvoltarea portofoliului de clienti compus in prezent din 400 de<br \/>\nfirme.<\/p>\n<p>Draguleanu si-a inceput cariera in 1996 ca director de vanzari<br \/>\nla compania de publicitate Edith Advertising. Doi ani mai tarziu a<br \/>\npreluat functia de director national de vanzari la DeLonghi, fiind<br \/>\nresponsabil de realizarea a 70% din vanzarile companiei, iar in<br \/>\n2003 a venit in echipa de vanzari a Ariston pe care o conduce in<br \/>\nprezent.<\/p>\n<\/p>\n<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/special\/cei-mai-importanti-tineri-manageri-din-romania-galerie-foto-8307793\/slide-14\"\ntarget=\"_blank\"><img height=\"30\" width=\"304\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5548\/8307793\/55\/banda.jpg?width=304&#038;height=30\"\nalt=\"\" \/><\/a><\/p>\n<hr \/>\n<hr \/>\n<p>BUSINESS Magazin prezinta, in cea de-a sasea editie a anuarului<br \/>\n100 Tineri Manageri de Top, o noua generatie de business, managerii<br \/>\nsi antreprenorii de pana in 40 de ani care conduc cele mai<br \/>\nimportante si dinamice companii din Romania.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/100-tineri-manageri-de-top-editia-2011-anuar-8325391\"\ntarget=\"_blank\">Comanda acum varianta electronica a catalogului la<br \/>\npretul de 25 lei.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din pozitia de director national de vanzari la Ariston, Catalin Draguleanu raspunde de realizarea afacerilor, de 30 de milioane de euro anul trecut, valoare care trebuie sa se majoreze cu 25% in 2011.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[12239,23406,49,23405,536],"class_list":["post-49033","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-tineri-manageri-de-top","tag-ariston","tag-business-magazin","tag-catalin-draguleanu","tag-gala"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49033"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49033\/revisions"}],"predecessor-version":[{"id":66168,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/49033\/revisions\/66168"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}