{"id":48866,"date":"2011-06-29T12:48:13","date_gmt":"2011-06-29T12:48:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=48866"},"modified":"2026-04-02T20:52:55","modified_gmt":"2026-04-02T20:52:55","slug":"magazinele-online-trebuie-sa-investeasca-in-castigarea-increderii-potentialilor-clienti-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=48866","title":{"rendered":"Magazinele online trebuie sa investeasca in castigarea increderii potentialilor clienti"},"content":{"rendered":"

“Comertul online se bazeaza pe incredere. Un studiu GfK arata
\nca, in proportie de 83%, cei intervievati si-au exprimat reticenta
\nfata de achizitiile online prin incertitudinile legate de
\nsecuritatea site-ului, a procesului de cumparare si datelor
\npersonale, la care se adauga posibilele fraude”, a declarat
\ndirectorul Business Development al GeCAD ePayment, Cristian
\nHerghelegiu, la un eveniment de specialitate organizat de BUSINESS
\nMagazin.<\/p>\n

El a adaugat ca proprietarii de magazine online trebuie sa
\ninvesteasca in cresterea securitatii site-urilor, prin
\nachizitionarea de sisteme antifrauda de prevenire a fraudelor si
\nintroducerea de standarde de securitate, unul dintre acestea fiind
\n3D Secure.<\/p>\n

Herghelegiu a amintit ca procentul tentativelor de frauda
\ninregistrate in 2010 in magazinele online care folosesc solutia
\nePayment a fost de 0,24%, in scadere cu 50% fata de 2009, sistemul
\nantifrauda protejand magazinele online si clientii acestora de
\npierderi de aproape 900.000 euro.<\/p>\n


\nCititi mai multe<\/a> pe www. mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"

Proprietarii de magazine online trebuie sa investeasca in castigarea increderii potentialilor clienti, care, potrivit unui studiu GfK, explica reticenta fata de achizitiile online prin incertitudinile legate de securitatea procesului, a site-ului si a datelor personale.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[49,240,532,10594,171,387,539],"class_list":["post-48866","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business-magazin","tag-comert","tag-eveniment","tag-gfk","tag-internet","tag-magazine","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48866"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48866\/revisions"}],"predecessor-version":[{"id":66034,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48866\/revisions\/66034"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}