“Atentia la detaliu si preocuparea pentru mancarea cu dichis,
\npregatita cu grija si inspirata din retete rafinate sunt elementele
\ncheie pe care se fundamenteaza marca Scandia Sibiu. Acum, Scandia
\nSibiu se constituie intr-o marca ce sustine, prin notorietate si
\ncredibilitate, atat produse gata preparate la conserva (Pate
\nScandia Sibiu, Mancaruri Scandia Sibiu, Carne si Sunca Scandia
\nSibiu), cat si mezeluri, restaurante cu servire rapida si bacanii
\ncu dichis”, a declarat Alexandra Bucur, brand manager Scandia
\nSibiu.
\nRelansarea marcii este insotita de o campanie de comunicare ce
\ncompleteaza noua identitate vizuala, noul design de eticheta si
\nnoul slogan “Scandia Sibiu – Bunatati romanesti cu dichis. Ca la
\n1922”.
\nSpotul TV “transporta” consumatorii in rafinata bucatarie de conac
\na anilor ’20 si prezinta intr-un mod foarte apetisant atentia la
\nfiecare detaliu atunci cand vine vorba de retete cu dichis.
\nRelansarea Scandia Sibiu va anunta si cele doua variante noi de
\npate: pate de fazan si pate de curcan, produse incluse intr-o
\ncampanie de degustare in retelele din comertul modern, precum si de
\nmateriale de comunicare la punctele de vanzare.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Marca Scandia Sibiu, aflata in portofoliul companiei Scandia Food, se prezinta acum sub o noua infatisare si aduce in prezent, printr-o campanie de comunicare, cultura culinara romaneasca de la 1922 si bunatatile romanesti gatite cu dichis.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23006,12538],"class_list":["post-48388","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bunatati","tag-scandia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48388"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48388\/revisions"}],"predecessor-version":[{"id":65613,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/48388\/revisions\/65613"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}