{"id":4802,"date":"2006-07-04T13:16:00","date_gmt":"2006-07-04T13:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4802"},"modified":"2026-04-02T08:51:33","modified_gmt":"2026-04-02T08:51:33","slug":"in-the-spotlight-29","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4802","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea<\/STRONG>: Bere de la munte<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client<\/STRONG>: Ursus Breweries<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand<\/STRONG>: Ciucas<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie<\/STRONG>: Gavrila &#038; Asociatii<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale<\/STRONG>: TV, presa, outdoor<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Ciucas revine cu o noua campanie de imagine si cu o noua agentie de creatie, Gavrila &#038; Asociatii. <\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\">Dupa ce a castigat pitch-ul la sfarsitul lui 2005, agentia a avut noua luni la dispozitie sa puna pe picioare o campanie menita sa produca un refresh al imaginii berii Ciucas, \u0084necomunicata de ceva timp\u0093, spune agentia, dar \u0084sa si creasca imaginea brandului\u0093. Spotul are ca personaj central un cerb pe care agentia il caracterizeaza drept \u0084un roman ratacit in jungla hollywoodiana\u0093.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Printr-o campanie de imagine anterioara a marcii din 2004 &#8211; dezvoltata de Red Cell \/ 141 (acum 141 Romania, parte din grupul Ogilvy) &#8211; compania urmarea intarirea pozitiei de lider a marcii in regiunea Brasov-Ploiesti-Valea Prahovei, precum si extinderea targetului spre o grupa de varsta mai tanara.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Bere de la munte Client: Ursus Breweries Brand: Ciucas Agentie: Gavrila &#038; Asociatii Canale: TV, presa, outdoor &nbsp; Ciucas revine cu o noua campanie de imagine si cu o noua agentie de creatie, Gavrila &#038; Asociatii. Dupa ce a castigat pitch-ul la sfarsitul lui 2005, agentia a avut noua luni la dispozitie sa puna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4802","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4802"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4802\/revisions"}],"predecessor-version":[{"id":26242,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4802\/revisions\/26242"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}