{"id":47901,"date":"2011-05-17T10:00:00","date_gmt":"2011-05-17T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=47901"},"modified":"2026-04-02T20:27:38","modified_gmt":"2026-04-02T20:27:38","slug":"rebranduirea-mcdonalds-nu-vor-mai-exista-casieri-iar-comanda-se-va-face-digital","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=47901","title":{"rendered":"Rebranduirea McDonald’s: nu vor mai exista casieri, iar comanda se va face digital"},"content":{"rendered":"

Pe langa schimbarea modului in care arata si sunt amenajate
\nrestaurantele sale, in planul de modernizare a companiei sunt
\nprevazute si modificari la nivelul felului in care se face comanda.
\nClientii McDonald’s isi vor putea achita nota de plata cu ajutorul
\nunor carduri cu banda magnetica, emise direct de companie, sau pe
\nbaza celor de fidelitate. In primul rand, comenzile nu vor mai fi
\nfacute ca pana acum, cu ajutorul casierilor, ci cu ajutorul unor
\n“touchscreen”-uri speciale, cu ajutorul carora clientii isi vor
\nalege ceea ce vor sa li se aduca la masa. Conform sursei citate, ei
\nvor putea opta pentru un meniu mult mai diversificat ca pana acum
\nsi vor putea petrece mult mai multe ore intr-un McDonald’s, caci
\nfast-food-urile vor avea program prelungit. Deocamdata, schimbarea
\neste anuntata doar la nivel european, in cele peste 7.000 de
\nrestaurante pe care compania le detine pe batranul continent.<\/p>\n

Cititi mai multe pe www.gandul.info<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dupa ce saptamana trecuta oficialii McDonald’s au anuntat ca vor investi aproximativ un miliard de dolari in modernizarea lantului de restaurante, acestia vin cu detalii noi legate de rebranduirea mult mediatizata, scrie Financial Times (FT).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[8505,240,7155,10183,7436],"class_list":["post-47901","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-comenzi","tag-comert","tag-mcdonalds","tag-rebranding","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47901"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47901\/revisions"}],"predecessor-version":[{"id":65156,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47901\/revisions\/65156"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}