{"id":4761,"date":"2006-06-27T13:35:00","date_gmt":"2006-06-27T13:35:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4761"},"modified":"2026-04-02T08:50:26","modified_gmt":"2026-04-02T08:50:26","slug":"in-the-spotlight-28","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4761","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea:<\/STRONG> Energie Naturala<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client:<\/STRONG> QAB<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand:<\/STRONG> Prigat Pulpa Limonada<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie:<\/STRONG> Leo Burnett &#038; Target (Publicis)<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale:<\/STRONG> TV, presa scrisa, punctele de vanzare<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Fiind vorba de o extensie de brand, si campania de lansare a noului Prigat (Pulpa Limonada) merge pe conceptul care a consacrat marca in ultima perioada: mai mult fruct, mai multa energie. Numai ca executia difera fata de spoturile anterioare prin maniera in care a fost realizat, in primul rand: facand apel la filmele mute. Imaginile alb-negru, coloana sonora, viteza cu care se misca personajul si imbracamintea si machiajul acestuia sunt specifice filmului mut. Agentia explica legatura dintre conceptul campaniei si filmul mut: acolo personajele merg normal, dar pe ecran se misca nefiresc de repede din cauza tehnicii de filmare rudimentare. Ei bine, aici lucrurile stau exact invers, spune Leo Burnett: personajul este filmat normal, dar se misca \u0084extraordinar de repede\u0093, fiind bautor de Prigat. Campania TV se difuzeaza de la inceputul lunii iunie pe principalele posturi de televiziune si este sustinuta in print si la punctele de vanzare, spune agentia.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Energie Naturala Client: QAB Brand: Prigat Pulpa Limonada Agentie: Leo Burnett &#038; Target (Publicis) Canale: TV, presa scrisa, punctele de vanzare &nbsp; Fiind vorba de o extensie de brand, si campania de lansare a noului Prigat (Pulpa Limonada) merge pe conceptul care a consacrat marca in ultima perioada: mai mult fruct, mai multa energie. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4761","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4761"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4761\/revisions"}],"predecessor-version":[{"id":26202,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4761\/revisions\/26202"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}