{"id":47608,"date":"2011-05-04T18:40:35","date_gmt":"2011-05-04T18:40:35","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=47608"},"modified":"2026-04-02T20:20:18","modified_gmt":"2026-04-02T20:20:18","slug":"aproape-doua-treimi-dintre-oraseni-cumpara-marci-proprii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=47608","title":{"rendered":"Aproape doua treimi dintre oraseni cumpara marci proprii"},"content":{"rendered":"<p>Peste trei sferturi (76,7%) dintre tinerii cu varsta cuprinsa<br \/>\nintre 26 si 35 de ani au cumparat in ultimul an produse marca<br \/>\nproprie a unui magazin, ponderea inregistrata in cazul persoanelor<br \/>\nin varsta (56 &#8211; 70 ani) reducandu-se la mai numai 32,7%.<\/p>\n<p>Aproape jumatate (47,1%) dintre consumatorii de produse marca<br \/>\nprivata considera ca raportul calitate &#8211; pret al acestora este<br \/>\nsimilar celui oferit de marcile renumite, iar 15,7% le considera<br \/>\nchiar mai bune.<br \/>\nPretul se dovedeste a fi important si foarte important pentru circa<br \/>\n61% dintre respondenti in momentul luarii deciziei de achizitie a<br \/>\nproduselor marca proprie. Cei care au afirmat acest lucru sunt<br \/>\nrespondentii cu un venit mai mic de 700 lei de persoana si care se<br \/>\ndeclara afectati in mare si foarte mare masura de criza<br \/>\nfinanciara.<\/p>\n<p>Studiul a fost realizat de Mednet Marketing Research Center pe<br \/>\nun esantion reprezentativ pentru Bucuresti si orasele cu peste<br \/>\n100.000 locuitori, in perioada 02 &#8211; 11 februarie 2011. Au fost<br \/>\nintervievate telefonic 800 persoane cu varste intre18 &#8211; 70 ani.<br \/>\nMarja de eroare a studiului este \u00b13,46%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In ultimul an 60,5% dintre persoanele cu varsta intre 18 si 70 de ani au cumparat produse marca proprie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[22445,22138,17656],"class_list":["post-47608","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-curaturi","tag-marci-proprii","tag-oraseni"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47608"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47608\/revisions"}],"predecessor-version":[{"id":47632,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/47608\/revisions\/47632"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}