{"id":4724,"date":"2006-06-20T14:55:00","date_gmt":"2006-06-20T14:55:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=4724"},"modified":"2026-04-02T08:49:25","modified_gmt":"2026-04-02T08:49:25","slug":"in-the-spotlight-27","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=4724","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea<\/STRONG>: Spirit de distractie<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client<\/STRONG>: DTH Television Group<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand<\/STRONG>: Boom<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentie<\/STRONG>: GMP<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale<\/STRONG>: TV, cinema<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Consumul de televiziune si divertismentul la domiciliu sunt unul si acelasi lucru pentru DTH (Boom TV), cel mai recent jucator in distributia de televiziune digitala prin satelit. Cel putin acesta este conceptul de la care s-a plecat in dezvoltarea campaniilor de promovare Boom TV de pana acum: pe langa clasicele programe de televiziune, exista si alte modalitati in care oamenii isi pot petrece timpul liber in fata televizorului de acasa, participand la anumite jocuri si facand karaoke, de pilda. Insa agentia care a semnat spotul <\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">\u0084Confruntarea cu pixurile\u0093 si, acum, \u0084Distractie de politist\u0093 &#8211; GMP &#8211; a ales sa ilustreze conceptul de distractie fara a recurge la vizualizarea spatiului casnic. Ambele spoturi aduse in discutie ilustreaza distractia la birou sau pe strada. \u0084Promovand distractia ca mod de a trai, Boom indeamna intoarcerea la momentele placute ale copilariei si la transformarea celor mai banale locatii, cum ar fi de exemplu o sala de sedinte, intr-un setting perfect pentru distractie\u0093, explica oficialii DTH ideea campaniei de lansare a Boom TV in Romania, care a avut parte de un buget declarat de \u0084cateva milioane\u0093 (de euro, probabil, n.r).<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Spirit de distractie Client: DTH Television Group Brand: Boom Agentie: GMP Canale: TV, cinema &nbsp; Consumul de televiziune si divertismentul la domiciliu sunt unul si acelasi lucru pentru DTH (Boom TV), cel mai recent jucator in distributia de televiziune digitala prin satelit. Cel putin acesta este conceptul de la care s-a plecat in dezvoltarea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-4724","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4724"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4724\/revisions"}],"predecessor-version":[{"id":26166,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/4724\/revisions\/26166"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}