{"id":46949,"date":"2011-04-06T12:39:46","date_gmt":"2011-04-06T12:39:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=46949"},"modified":"2026-04-02T20:03:28","modified_gmt":"2026-04-02T20:03:28","slug":"8-beri-noi-in-portofoliul-heineken","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=46949","title":{"rendered":"8 beri noi in portofoliul Heineken"},"content":{"rendered":"<p><a href=\n\"http:\/\/www.businessmagazin.ro\/actualitate\/iti-place-berea-vezi-aici-care-sunt-cele-mai-simpatice-reclame-la-bere-video-8030811\"\ntarget=\"_blank\"><img height=\"30\" width=\"492\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8088869\/1\/banda-reclame.jpg?width=492&#038;height=30\"\nalt=\"\" \/><\/a><\/p>\n<p>Toate aceste marci sunt deja disponibile pe piata din Romania<br \/>\nprin intermediul unor importatori. In 2010, volumul total al<br \/>\nacestor 8 marci vandut pe piata din Romania a reprezentat sub 1%<br \/>\ndin totalul afacerii Heineken Romania.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/berile-ciudate-ale-lumii-galerie-foto-8047413\/slide-2\"><br \/>\n<img height=\"30\" width=\"345\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8047413\/16\/banda-bere.jpg?width=345&#038;height=30\" \/><\/a><\/p>\n<p>Conform Asociatiei Berarii Romaniei, in 2010, piata de bere din<br \/>\nRomania a scazut cu aproximativ 3,5% fata de 2009, fiind afectata<br \/>\nde scaderea puterii de cumparare a romanilor.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/analize\/comert\/topul-celor-mai-scumpe-5-beri-din-lume-galerie-foto-6863472\/slide-2\"\ntarget=\"_blank\"><img height=\"31\" width=\"358\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8030811\/2\/banda-bericioaica.jpg?width=358&#038;height=31\"\nalt=\"\" \/><\/a><\/p>\n<p>Recesiunea economica ce a afectat piata de bere din Romania a<br \/>\ndeterminat unele schimbari in comportamentul de consum al<br \/>\nromanilor, unii dintre acestia alegand sa consume berea acasa in<br \/>\nloc sa iasa in oras. Importurile de bere reprezinta in acest moment<br \/>\nsub 1% din totalul vanzarilor de bere de pe piata.<\/p>\n<p><a href=\n\"http:\/\/www.businessmagazin.ro\/actualitate\/business-magazin-va-prezinta-infograficul-saptamanii-slideshow7908584\/slide-12\"\ntarget=\"_blank\"><img height=\"377\" width=\"567\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/8109061\/2\/consumul-alcool.jpg?width=567&#038;height=377\"\nalt=\"\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din aprilie, Heineken Romania va importa si va vinde un portofoliu mai mare de beri de import. Opt marci internationale: Amstel, Birra Moretti, Krusovice, Foster\u2019s, Murphy\u2019s, Strongbow, Sol si Desperados vor fi asezate de Heineken pe rafturi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[21967,21969,8168,21968,21970,21971],"class_list":["post-46949","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-birra-moretti","tag-fosters","tag-heineken","tag-krusovice","tag-murphys","tag-strongbow"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46949"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46949\/revisions"}],"predecessor-version":[{"id":64273,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46949\/revisions\/64273"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}