{"id":46948,"date":"2011-04-06T12:36:00","date_gmt":"2011-04-06T12:36:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=46948"},"modified":"2026-04-02T20:03:28","modified_gmt":"2026-04-02T20:03:28","slug":"de-ce-a-vandut-heineken-mai-multa-bere","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=46948","title":{"rendered":"De ce a vandut Heineken mai multa bere?"},"content":{"rendered":"

Intre elementele care au influentat rezultatele se numara,
\nconform lui Karnebeek strategia pe termen lung de a ne concentra pe
\ncota de piata in valoare dar si investitiile in marci, precum si
\nconcentrarea asupra activelor de baza ale companiei.<\/p>\n


\n\"\"<\/a><\/p>\n

“In plus, ne-am imbunatatit abilitatea de a genera lichiditati
\nprin revizuirea atenta a investitiilor, prin programele de cost
\nmanagement si prin managementul capitalului de lucru”, mai spune
\nKarnebeek.<\/p>\n

<\/a><\/p>\n

In 2010, volumul Heineken Romania a crescut cu 6% fata de anul
\n2009. Cresterea se datoreaza in principal evoutiei marcilor Ciuc
\nPremium si Bucegi.Conform Asociatiei Berarii Romaniei, in 2010,
\npiata de bere din Romania a scazut cu aproximativ 3,5% fata de
\n2009, fiind afectata de scaderea puterii de cumparare a
\nromanilor.<\/p>\n


\n\"\"<\/a><\/p>\n

Recesiunea economica ce a afectat piata de bere din Romania a
\ndeterminat unele schimbari in comportamentul de consum al
\nromanilor, unii dintre acestia alegand sa consume berea acasa in
\nloc sa iasa in oras.Heineken Romania are 4 fabrici situate in
\nMiercurea Ciuc, Constanta, Craiova si Mures si 1.100 de
\nangajati.<\/p>\n

<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Heineken Romania raporteaza o crestere de 7% a cifrei de afaceri pentru 2010, comparativ cu 2009, ajungand la 1.124 milioane lei brut si la 934 milioane lei net.
\n\u201cIn 2010, Heineken Romania a inregistrat o crestere de 7% a cifrei de afaceri, comparativ cu 2009, in ciuda trendului descendent al pietei de bere din Romania”, spune Jan Derck van Karnebeek, managing director Heineken Romania.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,8168,13437,7212],"class_list":["post-46948","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-heineken","tag-jan-derck-van-karnebeek","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46948"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46948\/revisions"}],"predecessor-version":[{"id":64272,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46948\/revisions\/64272"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}