{"id":46919,"date":"2011-04-05T12:28:24","date_gmt":"2011-04-05T12:28:24","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=46919"},"modified":"2026-04-02T20:02:43","modified_gmt":"2026-04-02T20:02:43","slug":"orange-schimba-semnatura-de-brand-in-today-changes-with-orange","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=46919","title":{"rendered":"Orange schimba semnatura de brand in &#8220;today changes with Orange&#8221;"},"content":{"rendered":"<p>Semnatura de brand a fost introdusa pentru prima data in<br \/>\ncampaniile de comunicare din Franta in noiembrie 2010, iar de acum<br \/>\nva fi folosita si in Rom\u00e2nia, urmand sa fie adoptata treptat si in<br \/>\ncelelalte tari unde grupul desfasoara operatiuni.<\/p>\n<p>&#8220;today changes with Orange&#8221; continua viziunea companiei lansata<br \/>\nin 2008 prin sloganul &#8220;together we can do more&#8221;. Campania de<br \/>\ncomunicare in valoare de 4,5 de milioane de euro la rate card ce<br \/>\ninsoteste lansarea noii semnaturi se va intinde pe parcursul a<br \/>\npatru saptam\u00e2ni si include TV, print, outdoor si online.<\/p>\n<p>Spotul TV a fost realizat de Publicis Worldwide si adaptat<br \/>\npentru piata din Rom\u00e2nia. Campania include componente inovative ce<br \/>\nfac apel la tehnologia de ultima ora: spotul TV poate fi vizionat<br \/>\nsi in presa prin scanarea unui QR code cu telefonul mobil.<br \/>\nTotodata, in c\u00e2teva statii RATB din Bucuresti vor fi instalate<br \/>\necrane digitale pe care trecatorii pot naviga pe internet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operatorul de telecomunicatii Orange Romania anunta astazi lansarea unei noi semnaturi de brand, &#8220;today changes with Orange&#8221;, prin intermediul unei campanii de 4,5 de milioane de euro la rate card.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[21949,7258,21948],"class_list":["post-46919","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-today-changes-with-orange","tag-orange","tag-semnatura-de-brand"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46919"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46919\/revisions"}],"predecessor-version":[{"id":64244,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/46919\/revisions\/64244"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}